Jobs was not happy with the legendary advertising Think Different

Ideas and achievements of Steve Jobs (Steve Jobs) are now considered not only interesting, but revolutionary. His ideas in recent years, set the tone in the development of the industry of computer and mobile technology. That is why after the death of the head of Apple it is increasingly equated with genius, referred to in the advertisement The Crazy Ones 1997. It was filmed just for the return of Jobs to Apple staff after a 12-year absence. Many believe that in creating such an inspiring movie, Steve took a direct part. This mentions Walter Isaacson (Walter Isaacson) in the biography of the head of Apple.

However, witnesses of the events of those days, says the opposite, according to Forbes. Jobs not only initially rejected inspiring text about the heroes of our time, the world is changing for the movie The Crazy Ones. He thought it was - a complete nonsense. This secret revealed Rob Siltanen (Rob Siltanen), who worked in those days in the advertising agency TBWA / Chiat / Day, which is engaged in the manufacture and The Crazy Ones.

Then Mr. Siltanen served as creative director and senior partner of TBWA / Chiat / Day. In creating ads for Apple participated and Lee Clow (Lee Clow), CEO and creative director of the agency. Both the advertiser close contact with the leadership of the company from Cupertino, including Steve Jobs. Jobs' attitude to the idea and to the roller is poor. He was sharp in his statements, and far from the image campaign mastermind with the slogan Think Different.

Although, advertising itself was a success and received awards (among them - Emmy for best TV commercial in 1998). Moreover, its release as it marked a new era in the history of Apple as a giant computer, create a unique and innovative products.