Text as a tool - free course from MIF, training 3 months, date November 28, 2023.
Miscellaneous / / November 28, 2023
The text is the keys to the world. The environment and your own. We have created a course where we will work with text as a tool in a global sense: learn to formulate thoughts more accurately and be a good storyteller, remember and structure information, work with your emotions and comprehend reality through written practices, learn to see the world and convey it in words so that the text is a reflection of your souls.
You can come to the course with any request.
And if you take a blank notebook and go to all the webinars, in three months the notebook will become a pleasant collection of your authorship. Perhaps even with pictures. And definitely - with answers to the questions that concern you. Because the text is magic as it is.
Head of the email marketing team, responsible for MIF newsletters, which are read by 700,000 subscribers.
Ex-copywriter at MIF, has been working with texts as a writer, editor and journalist for 15 years.
Writes MIF newsletters, landing pages, lessons for courses, materials for blogs and media (RBC, New Ochach, Psychologies and others). He runs a blog about copywriting.
A graduate of the Artem Gorbunov School, the School of Cultural Journalism and the Creative Writing School. She worked as an editor, author, and journalist. Writes newsletters on creativity, culture and prose, texts for courses, landing pages, articles for the MYTH and Media blog (“Around the World”, Daily Moscow, Psychologies, “Monoclair”)
WEEK 0
Getting ready to learn. Looking for inspiration and motivation
Result: let’s prepare to start learning and work with texts
WEEK 1
The art of being yourself and the art of seeing
Result: we will develop the skill of observing and seeing the world in order to make quick text sketches. Let’s learn how to convey a “picture” and impressions vividly and vividly in text.
WEEK 2
Storytelling. Stories as a human genetic need
Result: we will take the skill of capturing and conveying impressions to a new level - we will learn how to become a good storyteller and captivate the reader with your stories.
WEEK 3
Text as therapy: we tell ourselves about our own and find support in it
Result: let's try to use the text as a tool for self-knowledge and reflection.
WEEK 4
The stories we tell about ourselves, or How to turn your own experiences into beautiful writing
Result: let’s understand the autofiction genre. Let's find out why it has become a huge layer of modern culture. Let's practice writing autofiction in a way that makes it interesting. Let's focus on recognizing ourselves as the main character of the story.
WEEK 5
Strong text: structure and features
Result: we will learn how to make the text lively, bright, impressive. Let's figure out what to do if the text is not based on a story. Let's practice using different techniques to create wow moments.
WEEK 6
Philological anatomy: the science of language
Result: let’s practice writing exactly what we think, and not how we have to. Let's improve the skill of self-editing and understanding the laws of language (and text) by which it lives. Let's learn how to finalize drafts and turn texts into a literal reflection of thoughts.
WEEK 7
Working with text: how to select, structure, assimilate, package
Result: we will learn to use text to remember and assimilate information. We will learn how to determine when writing a text what information in it will be important and necessary.
WEEK 8
Electives to choose from. Part 1
WEEK 8
Electives to choose from. Part 2
WEEK 10
Taking it to the next level: the map of life
Result: We will summarize the results of the training, summarize all the experience gained, and draw up a further development plan.