Secrets of good texts - free course from Stepik, training 34 lessons, Date: October 29, 2023.

Education: 2001-2006 “St. Petersburg State Electrotechnical University “LETI” named after V.I. Ulyanov (Lenin).” Public relations specialist. Professional path: From March 2017 to the present - a teacher at the Department of Public Relations and a graduate student at the Department of Sociology and Political Science at St. Petersburg Electrotechnical University "LETI". Taught the following disciplines: “Written Communication”, “Fundamentals of Branding”, “Ethics of Communications of Business, NGOs and Government”, “Introduction to public relations and advertising”, “Theory and practice of public relations”, “Personnel management”, was the curator of educational and orientation practices. Organizes meetings between students and practitioners within the framework of the Media School “PR and Advertising in Practice!” Co-author of the textbook “Interaction of professional communicators with the media.” From 2006 to 2008 worked as a specialist in the media relations department of OJSC Property Fund of St. Petersburg, in 2008-2010. was the head of the public relations department of the St. Petersburg State Unitary Enterprise "Leningrad Zoo" (and part-time press secretary), from 2010 to 2016 - Head of the public relations department of the St. Petersburg Cat Museum, the art space "Republic of Cats" and a network of veterinary clinics "Elvet." She was a copywriter in a PR agency, and also worked on PR support for small projects and organizations: Timofey Zhuravlev’s design studio, networks yoga studio “Atma”, café-pastry “Piece of Happiness”, Center for Lego Construction and Robotics “Lego-Go”, Petting Zoo “Bugagashechka” and etc. Volunteer projects: In January – June 2014 - editor, co-host of the family program “Rainbow Island” on the TV channel “Your Public Television” (weekly half-hour live broadcast with guests). Since 2012 is currently responsible for communication support of the ANO JV “Community for the Support and Development of Canis Therapy.” She volunteered for various NGO projects (international film festival, music magazine, urban orienteering competition, etc.). She developed websites for several organizations and wrote a blog on the Business Petersburg portal about travel and business.

basic information
1. General information about the course

Goals, objectives and basic provisions of written communication
1. Content
2. Why do we need written communication?
3. Basic principles of written communication for work
4. Additional materials

Texts for social networks
1. Content
2. Concept, statistics, basic algorithms for working in social networks
3. Examples of work in social networks
4. Additional materials

Fundamentals of working with the media. Press release as base text
1. Content
2. Information occasion, press release
3. Additional materials

Other genres of texts for the media
1. Content
2. Media statement, open letter, communiqué
3. Press kit, image interview, question and answer sheet.
4. Additional materials

Official correspondence
1. Content
2. Features of the genre and addressees of official correspondence
3. Structure and features of writing a letter to a sponsor. Congratulations
4. Additional materials

Multimedia article
1. Content
2. Media convergence. Composition and creation of a multimedia article
3. Additional materials

Multimedia longread & blogs
1. Content
2. Rules and technologies for creating longreads, types of blogs
3. Additional materials

Presentations
1. Content
2. Basic mistakes in presentation design
3. Additional materials

Selling texts
1. Content
2. Booklets, brochures and other promotional materials
3. Additional materials

Completing the course
1. Final test
2. Thank you!