Website promotion - course 1800 rub. from Open education, training 1 week, about 5 hours per week, Date November 27, 2023.

The course is designed primarily for beginners in public relations and advertising.

In the work of PR and advertising specialists, the most important role is played by the skills of creating, developing, promoting and evaluating the effectiveness of corporate websites. To work successfully, modern PR specialists and advertisers need to have a good understanding of technologies such as searching for information on the global Internet, fact-checking, optimization news monitoring, development and creation of content for corporate and promotional websites, creation and placement of online advertising on various platforms, mechanics of promotion in social networks, using virus technologies, working with instant messengers, etc. To master the course content and perform practical tasks, the knowledge acquired within the framework of the school is sufficient. Computer Science program. The course is intended for first and second year undergraduate students and is basic in terms of digital literacy for advertising and public relations specialists. The course program focuses on the practical aspects of using telecommunications and computer technologies in advertising and public relations. The course involves watching videos on theory and practice, as well as completing assignments for independent work and tests.