Basics of working with text - course RUB 2,790. from Interra School of Modern Professions, training, Date: November 28, 2023.
Miscellaneous / / November 28, 2023
Specialists who know how to create high-quality texts help to engage the audience, strengthen brand trust and increase sales, so their services are always in demand and well paid. Good copy can be an effective marketing tool.
-learn how to improve a bad text.
Copywriter, journalist, PR specialist, screenwriter, editor of his own magazine
Certified PR specialist
Working with texts since 2000
Has extensive experience in writing books
Lives by the sea in Turkey for more than 12 years, where he works for himself remotely
In the past - experience as a realtor, editor of his own magazine “Life in Turkey”
Topic 1 History of advertising text
You will get acquainted with the history of copywriting and find out what the first commercial texts advertised.
Topic 2 Text and its components
You will learn what elements a text consists of and learn how to use this in your work.
Topic 3 Parts of speech and their role in the text
You will remember what properties parts of speech have and learn how to skillfully use them in the text.
Topic 4 Types and styles of text
You will learn how to create texts in different styles and understand what copywriting problems they solve.
Topic 5 Speech techniques
You will learn to use speech techniques to create the desired atmosphere in the text.
Topic 6 Literary devices
You'll learn basic literary techniques and how to use them to create powerful images to capture and hold the reader's attention.
Topic 7 Types of copywriting
You will understand what types of texts there are in copywriting and what goals can be achieved using this or that type of content.
Topic 8 Development of text structure
You will learn how to plan a text and find out what points should be included in certain types of texts.
Topic 9 Work on text quality
You'll learn what separates good copy from bad and what it takes to make your content compelling.
Topic 10 Programs and services for working with text
You will get acquainted with programs and services that will save your time, make it easier to work with texts and help you avoid annoying mistakes.