Basics of SMM on Instagram* without "water" for beginners 2.0 (updated) - course 999 rub. from Stepik, training 74 lessons, 5-6 hours, date November 28, 2023.

Welcome to the course “Basics of SMM on Instagram* without any fluff for beginners.”

This training has been updated in June 2022. Added:

• Possibility to download the course theory in pdf format;

• Additional modules: account analytics, psychology, mobilography, organization of giveaways;

• Video lessons;

• Notepad for notes, etc.

The purpose of this course is a step-by-step study of the basics of SMM on Instagram*, from creating and maintaining an account to promoting it.

The course is presented in the format - text/video lessons/photo/video/test. During the learning process, we will consider 12 main topics:

Module 1 - Let's get acquainted with the Instagram platform*. Let's take a look at the history of creation and look at the types of accounts. Let's find out how you can earn money here and who this service is suitable for.

Module 2 - We will study the basic concepts of marketing on Instagram*, learn how to create a SWOT analysis of a product, and analyze the target audience. Let's find out what is: USP, offer, niche, and how these concepts are linked with each other. We will also learn how to develop SMM strategies.

Module 3 - Here we will look at the types and examples of high-quality content, the basic rules for shooting photos and videos, note important applications for processing, and also learn everything about Reels and mobilography.

Module 4 - Dedicated to creating a visual. We will analyze with you the basic rules and trends of design, as well as the programs that are used to design layouts. Let's analyze “bad” works from Instagram* and Canva, and look at good examples. We will learn what a personal brand is, how to create a logo, highlights and choose the ideal palette for your account.

Module 5 - Aimed at studying promotion scenarios for Stories. Let's look at the basics, creating and integrating a script, and also look at all this with specific examples.

Module 6 - About the basics of copywriting. We will learn to write with you: selling, expert and personal texts. Let's look at specific examples.

Module 7 - Let's analyze accounts. Using specific examples, we will analyze how well/badly pages are designed, what you need to take into account when filling out your profile header.

Module 8 - We will learn how to properly organize a giveaway, what it is and how much you can earn from it.

Module 9 - Dedicated to setting up and launching targeted advertising. Let's look at the basic terms and rules for writing selling texts. Let's find out what the "Promote" button is on Instagram* and how to use it. We will set up a connection between Facebook* and Instagram* and an advertising account. We will step by step analyze an example of launching advertising through Ads Manager and consider successful options for setting up a target through Facebook*.

Module 10 - We will learn how to create a landing page and an online store, from creating a product catalog to setting up payment and delivery methods. Which platforms are best to do this on and what you should pay attention to. Let's look at Tilda Publishing, Taplink and Hipolink.

Module 11 - This module is for those who want not only to efficiently manage their Instagram account*, but also to start making money in the SMM field. Let's look at the basic terms, ways to find clients and methods that will help you prove yourself. Let's learn how to create: brief, resume, price list, cases. What is the minimum wage for the services of an SMM specialist. There will also be a whole lesson on legal information: what individual entrepreneurs and self-employment are and when is the best time to formalize this, how to enter into an agreement with a client and what you should pay attention to.

Module 12 - Let’s look and identify psychological barriers that prevent you from developing and working in the SMM field. Using the technique, we will work through our negative attitudes.

At the end of each block there will be testing to consolidate the material.

If you have any questions about completing the course, be sure to ask them in the “Comments” field, which is located under each step. We will be happy to sort everything out and discuss it.

Thus, the course “Basics of SMM on Instagram* without any fluff for beginners” will be useful, informative and interesting. I wish absolutely everyone to pass it!

*The company Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.