Internet marketer - course 33,000 rub. from Arnion, training 6 months, date November 27, 2023.
Miscellaneous / / November 28, 2023
Small and medium-sized businesses are rapidly moving online and dozens of vacancies for Internet marketing specialists are opening up every day. This profession is ideal for remote work (both for hire and for individual projects), and customers are willing to pay well for clients referred via the Internet.
This course is for you if:
Do you want to work for hire?
On the course you will receive everything for rapid career growth: comprehensive knowledge and experience with advanced tools, methodologies and standards. This will allow you to apply for a sought-after position as an Internet marketer with a stable salary and convenient work schedule.
Do you want to become a freelancer?
During the course, you will develop a portfolio of your own projects, which will allow you to try yourself as a freelance marketer during the learning process. You can start with small projects and earn money remotely. Russia is one of the top ten economies with the world's largest freelance market in terms of revenue. And this trend will continue to grow confidently.
You already have your own business
Do you want to increase your online sales, but don’t have the money to hire a third-party marketer? You will independently understand the basic processes of Internet marketing, learn how to set up advertising, calculate its effectiveness, and be able to speak the same language with contractors.
You will become an Internet marketer after completing all the course homework and graduation project
Real practice
Watch the video, do your homework, get results.
Help from a mentor
We will help you complete the course, individual consultations as a gift
Ready portfolio
Landing page, advertising campaigns, working with a real budget
1. Marketing goals and objectives
Necessary theory of marketing. Product analysis for promotion and sales market. Setting up an internet marketer's workplace and creating a landing page.
2. Lead generation
Key metric for an internet marketer: the number of applications (leads). Paid and free channels for promoting goods online, working with the advertising budget. Email marketing and lead magnet. Introduction to CRM systems.
3. Promotional materials
Preparation of an advertising proposal (offer). Practice of creating advertising materials: graphics and copywriting. Content Marketing Basics.
4. Launches and scoring
Launch of promotions. Building a sales funnel. Assessing the performance of advertising channels (scoring) and calculating the return on investment from advertising. UTM tags, conversion analysis, split testing. Working with contractors. Launch of an advertising campaign on VKontakte.
5. contextual advertising
Contextual advertising using the example of the Yandex system. Direct. Semantic core, launching a campaign in the Yandex Advertising Network, on Search and in remarketing. Campaign monitoring and performance evaluation. Summing up and calculating the cost of a lead.
6. Targeted advertising
Advertising accounts Facebook (Instagram), Google Advertising (YouTube), MyTarget (Odnoklassniki). Legal subtleties of the work of an Internet marketer. Search for orders.
7. Graduate work
Launch an advertising campaign with a real budget and measure the results. Creation of visual reports.