Internet marketer - course 126,720 rub. from Skypro, training 10 months, date November 27, 2023.

• C.J.M.
• JBTD
• CRM
• attraction funnel prototyping
• Growth Hacking
• CustDev
• campaign launch checklists
• portrait of the target audience
• competitor analysis
• working with hypotheses
• unique selling proposition
• sales funnel
• Research the needs of the target audience and a list of tasks to prepare the campaign for launch
  Project 1

Themes:

Digital strategy

Competitor analysis

Audience research
Search for business growth points (Growth Hacking)

Funnel prototyping and user journey (Customer Journey Map)

Introduction to Targeted Advertising

Learn to select social networks for targeted advertising depending on your goals and predict the main indicators (metrics) of posted posts.

• trend analysis
• unit economics
• Yandex Metrica
• Google Analytics
• forecasting
• media planning
• advertising platforms
• marking
• audience and market analysis methods
• ethics in advertising

Calculation of the economics of placement and preparation of a post taking into account the rules and market trends
Project 2
 Themes:
Introduction to Target

Media planning basics

Metric Forecasting and Unit Economics

Keyword Research
Ethics in advertising

Marking

Advertising platforms

Advertising in VK Ads

You will learn about the capabilities of the VK advertising account and customize the interface to suit your tasks, learn how to create creatives and write selling posts to launch your advertising campaign.

• VK Ads
• A/B tests
• KPI
• link markup
• retargeting
• testing
• copywriting
• Call to Action
• working with the brief
• creatives
• CTR, ROI, conversions
• video advertising

Themes:
 Setting up targeted advertising for local businesses on VK, for a specific target audience with a budget of up to 100,000 ₽
Project 3
 Advertising account VK

Target strategy according to the customer’s brief

Link markup

Create custom lists and audience segmentation
Video advertising and multimedia content

Testing and experiments

Retargeting

Analysis of key metrics and KPIs

Creatives for various formats on social networks (feed, stories, etc.)
geographic targeting
demographic targeting
segmentation by actions

contextual advertising

You will learn how to set up advertising in search results and take top positions in searches, learn how to place banners on sites similar to the subject of the user’s request.

• search advertising
• YAN
• collection of requests
• context
• preparation of banners
• launch strategy
  Themes:
   Setting up product promotion in the Yandex advertising network: searching for suitable topics and queries and calculating the budget
  Project 4
   Strategy in context

Collection of semantics. Theory and practice

Launch of search advertising
Campaign optimization

Google Display Network

Yandex Advertising Network
semantic core
search engine advertising optimization
promotion strategy in context

Campaigns in Yandex Direct

You will learn how to work with contextual advertising in Yandex Direct - one of the most popular tools today, and Also, integrate other Yandex tools into this process: Wordstat, Yandex Metrica, Direct Commander, etc. d.

• Yandex Direct
• campaign master
• attribution models
• Wordstat
• Yandex Metrica
• Programmatic

Themes:

Optimizing an advertising campaign and setting up promotion on the marketplace
Project 5
Setting up an account in Yandex Direct

Collection of semantics

Campaign Master and Advertising Goals

Wordstat
Advanced Yandex Direct settings

Analysis of indicators

Automation in context and working with feeds
Direct Commander
loading campaigns via Excel
advertising on marketplaces
task automation in Direct
show schedule

Advertising in Zen

You will learn how to attract new audiences using articles and video content in Yandex Zen, highlight the benefits of the product and interest users.

• Yandex Zen
• elements of advertising articles
• working with anomalies in Zen
• targeting in Zen
• Call to Action

Themes:
 Platform Features

Launching and monitoring campaigns

Required elements of advertising texts
Budget management with restrictions

Zen Analytics
metrics in zen
scaling campaigns
creation of publications
types of budgets and restrictions

Determining the benefits of a product and writing an article to attract an audience
Project 6

Calculating the budget for Yandex Zen and drawing up optimization options
Project 7

Retention marketing

An important skill for a marketer is the ability to return the user to the product. Email newsletters are often used for this. You will learn how to create emails with catchy headlines and retain customers using an email marketing funnel.

• letter layout
• AMP layout
• CRM
• trigger cards
• retention marketing platforms

Themes:
 Platforms for Retention Marketing

Principles of audience segmentation for newsletters
Drawing up trigger cards

Creatives in retention marketing
reporting collection
customer base segmentation
5W method
checklist of required mailing elements
Project plan for launching retention marketing with examples of mailing layouts
Project 7

SMM

Learn how to manage a company's social networks so that users are interested in the content and product.

• choice of social networks
• content plan
• SMM
• writing texts
• registration of accounts

Themes:
 Types of social networks for SMM

Creation and registration of accounts

Drawing up a content plan for posts
Social media promotion mechanics

Analysis of SMM project metrics
selection of visuals for posts
analytics by site
ToV
calculation of the cost of attraction in SMM

Content plan for the selected social network and SMM strategy based on data about the company’s brand and its style (design, communication, etc.)
Project 8

Tilda: simple landing page

The main way to attract customers is through the product website (landing page). Such sites with descriptions of products, advantages, the opportunity to contact a consultant or immediately buy a product are created using the Tilda constructor.

• Tilda
• block positioning
• integration with the bank
• zero block
• Admin panel

Themes:
Tilda interface and functions

Working with the customer's brief for website design

Types of elements on the site and their positioning
Adaptive design for different devices

Animation

Setting up integrations with banks, social networks and collecting data about visitors
design basics
site elements
adaptive design
animation

A website for selling goods on Tilda with a USP based on competitor analysis
Project 9
working with a unique selling proposition (USP)

Other campaigns and advanced analytics

Learn to promote a product using telegram, bloggers, SEO optimization and understand other tools for building and reading analytics.

• Google Ads
• telegram
• YouTube
• SEO
• Google Analytics

Themes:
 Promotion of products in telegram

Working with bloggers

Working with SEO optimization of websites

Setting up advertising in Google Ads
Features of launching campaigns in the CIS

Managing tags and events in Google Tag Manager

Advanced Analytics in Google Analytics
Google Tag Manager
bot promotion
Google My Business
influence marketing
 Writing technical specifications for a blogger for integration and calculating the economics of the project
Project 10
Development of a marketing strategy for a regional company for 6 months using all current brand communication channels
Project 11
advertising in the CIS
video content metrics
end-to-end analytics
working with product reviews

Marketing director

 Find out what skills a marketing manager should have, what tasks he performs, and how to make the right decision about promoting a product.