Internet marketer - course 57,000 rub. from Convert Monster, training 4 months, date November 30, 2023.

Module 1. Introduction to marketing. Basic Concepts
StandardPROPremium

Lesson 1. Introduction to Internet Marketing
● Why internet marketing for business?
● Who is an Internet marketer and what business problems does he solve?
● Internet promotion methods: contextual and targeted
advertising, SEO promotion. Algorithms of work.

● The main online promotion platforms for online
marketer

● Specifics of promoting different types of business: b2b, b2c

Lesson 2. Approach to building an online promotion strategy
● How to build a working Digital strategy
● Types of promotion strategies
● Unique Selling Proposition (USP)
● Consumer Journey - why does an Internet marketer need to understand the path
client?
● Development of an advertising strategy

Lesson 3. Market and competitor analysis
● Analysis of customer needs and competitors’ USPs
● Analysis of contextual advertising of competitors
● Analysis of competitors’ promotion and their actual marketing
actions
● Brand awareness analysis - how to use brand awareness data
brand awareness of competitors

Lesson 4. Analysis of the target audience and its impact on promotion. Method
characters
● Analyzing the target audience using the persona method and creating avatars
clients
● How to collect customer information to create personas
● How to identify the pain points of the target audience
● Business product analysis: implicit and explicit value for the client
● Drawing up benefits for customers
● Customer temperaments - how they affect promotion
● Types of customer acquisition systems

Lesson 5. Development of USP and offer
● Formation of a key stage of the funnel
● Rules for writing an offer
● Confirmation of benefits and closure of client objections

Module result:

Learn how to create Digital
strategy, carries out full

marketing analysis and creation
unique USP for promotion
project

Module 2.Creating a landing page
StandardPROPremium

Lesson 6. Concept of Landing page and main blocks
● The concept of Landing page and what types of sites there are
● How the website is created
● What does the site consist of?
● Development of a landing page prototype
● Development of USP and offer for the landing page
● Commercial copywriting
● Analysis of competitors' websites

Lesson 7. Design and layout of landing pages
● Basic principles of landing page design
● Landing page design
● Working with freelancers

Lesson 8. Prototyping landing pages in Figma
● Figma interface
● Plugins - simplifying work in Figma
● Selection of visual content for landing pages
● Working with fonts
● Building a landing page prototype
● Fundamentals of landing page design
● Collecting a landing page prototype design in Figma
● Landing page prototype design development
● Preparing elements for website layout on Tilda

Lesson 9. Getting to know Tilda
● Registration on the service
● Office overview
● Standard blocks (what they are)
● Working with standard blocks

Lesson 10. Landing page development on Tilda: working with zero-
blocks

● Zero-block interface
● Window and Grid container
● Elements in zero block
● Website layout
● Animation
● HTML codes
● How to prepare a website for promotion

Module 3. Contextual advertising and analytics
StandardPROPremium

Lesson 11. Preparing to launch an advertising campaign. simplest
media plan and decomposition
● Procedure for launching an advertising campaign
● What is media planning
● How to create a simple media plan
● How to decompose a media plan
● How to present a media plan to a customer

Lesson 12. Setting up Yandex counters. Metrics and Google Analytics 4
● Review of Yandex. Metrics
● How to set up a Yandex counter. Metrics
● How to grant access to the Yandex counter. Metrics
● Setting up goals in Yandex. Metrics
● Google Analytics 4 Review
● Installation of Google Analytics 4 counter
● Counter structure
● Setting up Google Analytics 4 goals
● How to work with UTM tags

Lesson 13. Preparing to set up campaigns
● Yandex advertising opportunities
●Creation and administration of an account
● Moderation
CONTEXT ADVERTISING AND ANALYTICS

Lesson 14. Collecting the semantic core (theory)
● Yandex Wordstat
● Basic and subqueries
● Basic terms
● Negative keywords
● Keyword operators

Lesson 15. Semantic core - practice
●Collecting masks
● Grouping keywords - practice
● Automated collection of nested queries
● Cleaning nested queries - practice
● Collecting negative keywords

Lesson 16. Creating ad texts
● Structure of advertisements
● Rules for writing advertising texts
● What affects CTR?
● Working with extensions

Lesson 17. Setting up search advertising in Yandex. Direct
● Search results. Ad structure. Stencils
● Auction. Strategies and bets. Level of quality
● Structure of advertising campaigns
● UTM tags. Preparing a Yandex download template. Direct

Lesson 18. Setting up search advertising in Yandex Direct. Work in
interface
Lesson 19. Working in Direct. Commander. Cross backing track, splicing
takes
Lesson 20. Yandex. Business. Bonus lesson

Lesson 21. Working with Yandex networks. Direct (YAN)
● Types of targeting
● Auction Features
● Advertisements
● Setting up an advertising campaign
● Retargeting

Lesson 22. Setting up the campaign wizard in Yandex. Direct Module result:

1. Learn to analyze the market and competitors,
work with analytics and metrics and learn
theory on semantics and collect detailed
semantic core
2. Create effective advertising
and learn professional tools
advertising in Yandex. Direct
3. Get an influx of clients from contextual
advertising

Lesson 23. Analytics through the Yandex interface. Direct
● Tasks of a web analyst
● Working with UTM tags
● How to read reports
● Optimization of search campaigns
● Interface overview of the Report Wizard

Lesson 24. Analytics in Yandex. Metrics
● Basic reporting indicators of Yandex. Metrics
● Basic reports in Yandex. Metrics

Lesson 25. Reports in Google Analytics 4
● GA4 interface overview
● Filters
● Source-channel report
●Advertising effectiveness reports
● Advertising effectiveness reports. Continuation
● Social media reports

Lesson 26. How to show reports to customers
● What to pay attention to
● How to organize data

Module result:

1. Learn to analyze the market and competitors,
work with analytics and metrics and learn
theory on semantics and collect detailed
semantic core
2. Create effective advertising
and learn professional tools
advertising in Yandex. Direct
3. Get an influx of clients from contextual
advertising

Module 4. Social networks and targeted advertising
PROPremium

Lesson 27 Creating and setting up a VKontakte community
● Creating a VKontakte community
● Checklist for setting up a VKontakte community
● Preparing the community for promotion
● How to analyze community statistics
● Community analysis through the TargetHunter service

Lesson 28.Features of VKontakte content
● Types and formats of VKontakte content
● Features of the VKontakte content strategy
● Creation of a rubricator and content plan
● How to search for ideas using the TargetHunter service

Lesson 29 Introduction to Targeted Advertising
● Differences between contextual and targeted advertising
● Ben Hunt's ladder in targeted advertising
● The concept of macro and micro conversions
● Checklist for preparing for advertising
● Ad marking

Lesson 30. Planning and decomposition
● How to decompose targeted advertising on VKontakte
● Test advertising campaign - where to start launching a targeted
advertising
● Test budgeting

Lesson 31 Copywriting and creatives
● Types of creatives. Anatomy of advertisements
● Texts and triggers
● Selection of images. Ideas for creatives

Lesson 32. Overview and capabilities of the VKontakte advertising account
● Features and possibilities of targeted advertising on VKontakte.
● Basic rules for promoting VKontakte
● VKontakte advertising goals
● VKontakte advertising formats
● Overview of the advertising account interface and basic principles of setup
advertising
● Pixel and its settings

Lesson 33 Setting up an advertising campaign and launching
● Advertising campaign structure
● Creation of advertisements from A to Z. Setting for cold, warm and
hot segments

37. Introducing the Zen Playground
● What is Zen. Its capabilities, number of audience
● How can you run advertising here and what results it can have
bring
● What advertising formats are there?
● Which formats work best?
Lesson 36. Seeding in Telegram: How to get traffic
● What are crops and what are their purposes. How to choose and find a channel
for sowing
● Sowing table
● How to prepare a post for sowing. Examples of crops

Lesson 34 Getting to know Telegram and creating a channel
● Telegram audience. Differences between Telegram and other social networks
● Presence formats
● Security in Telegram. Create a channel

Lesson 35. Setting up and designing a channel in Telegram
● Channel design checklist
● Additional channel setting
● Chat design and setup

Lesson 38 Advertising texts Zen
● What formats of commercial texts are there, how many of them are needed to start
● Briefing the client
● Entries. What is it and what do you eat it with?
● Examples of good and bad approaches
● We prepare technical specifications for copywriters (or ourselves)

Lesson 39 Creating and setting up a Zen advertising account
● Cabinet interface
● How to connect Yandex. Metric
● Setting up a pixel to collect audiences for later
retargeting

Lesson 40. Creation of advertising campaigns. How to do it right
conduct tests, what settings to use
● What targeting options are there?
● How Zen understands who to show ads to
● How Zen optimizes impressions for the target audience
● How to set up Look-a-Like
● How to write headlines correctly, why there should be a lot of them and where to get them
ideas
● Covers. What kind of pictures should there be, where to get pictures

Module result:
1. Create creative advertisements and learn
work in an advertising office, launch advertising
campaigns on VKontakte
2. Get your first clients from targeted advertising
3. Master the new Zen advertising platform

SEO PROMOTION 5 MODULE

Lesson 41 Basics of working with search engines
● History
● Search engine design
● Types of search queries
● The essence of ranking
● Machine learning
● User rating of the site
● Indexing

Lesson 42. Indexing and SEO tools
● What is indexing
● Features of Yandex indexing
● Google Indexing Features
● How to influence indexing. Robots.txt
● Site map. Sitemap
● Micro markup
● Where to insert the micro markup code?

Lesson 43. Semantics
● What is the semantic core
● Methods for collecting the semantic core
● Hand picking practice
● Selection of keywords using the Mutagen service

Lesson 44 Technical audit of the site
● Technical audit theory
● Technical audit practice

Lesson 45. External optimization
● Plan. TIC and PR. X. Types of external links. Anchor
● Donor sites
● Link weight
● Example. SERM

Module result:
1. Get basic knowledge of SEO promotion
2. Conduct a technical audit of the site
3. Master the principles of off-page optimization

Module 6.Email and chatbot marketing
Premium

Lesson 46. The concept of sales chains
● What is Email Marketing

● Types of contacts with the user: mail, SMS, messenger, push
notifications

● Types of subscription elements: widgets, pop-up and lead magnets
● Autoresponders, triggered and scheduled mailings
● Examples of mailings in different niches

Lesson 47 Product crushing
● Minto's Pyramid
● Transformation method
● Types of useful content and a set of ideas
● Script for a useful article
● Creating a mailing chain in Figma

Lesson 48 Sales letters
● Single email funnel
● Types of sales letters
● Elements of a sales letter
● Sales letter script
● Script for writing products and prototypes

Lesson 49 Copywriting elements
● Headline copywriting
● Hooks
● Facts and confirmations
● Sales price and guarantee
● Checking the quality of texts

Lesson 50. Building a simple funnel in Salebot
● Registering an account, setting up a profile.
● Subscription rates and projects in Salebot.
● Creating a project, applying a promotional code.
● Basic sidebar elements
● Types of blocks
● Arrows
● Creating a funnel

Lesson 51 Building a simple funnel in GetResponse

Module result:
1. Ready-made email chain in Figma
2. Collected and configured funnels in Salebot and
GetResponse

Zoom meetings with the stream curator

Topics: tracking meetings on the learning process, search
clients, creating a selling case

Duration of meetings: 40-60 minutes
Number of meetings: 12 Zoom meetings, once every 2 weeks
evenings on weekdays

Format: mastermind with stream curator - online
marketer and stream participants

Topics of ZOOM meetings with experts:

● Contextual advertising and analytics
● SEO promotion
● Targeted advertising
● Landing pages and websites
● SMM promotion and copywriting
Duration of meetings: 40-60 minutes
Number of meetings: Zoom meeting on each topic takes place
1 time every 2 weeks
Speakers: ConvertMonster Academy experts
Format: come to the meeting, ask questions
expert, get answers in real time