Special projects and native advertising - free course from Skillbox, training, Date: November 29, 2023.

Getting to know the course
Find out what special projects are and why they are needed. You will understand what skills the specialist who creates them should have.

We study the types and formats of special projects
You will learn what problems are solved by content, product, entertainment special projects, video/photo projects and podcasts. Learn to choose the format that best suits your brand's goals.

We come up with creative ideas

Learn to analyze your target audience, generate ideas and develop concepts for special projects. You will understand how to present your idea to the customer in such a way as to impress him.

Selecting sites
You will understand how to choose a place to host special projects and adapt content to it. Learn to interact with bloggers and media. Find out what “360° special projects” are.

We create content
Learn the basics of design and copywriting. You will understand how to come up with texts, images and videos that will interest the target audience.

We are planning special projects
You will learn how to predict the actual release dates of special projects and analyze the results. Learn to set clear KPIs and monitor their implementation.

Calculating the budget
You will understand what the financing of a special project consists of. Learn to calculate the cost of development, implementation and promotion.

We implement special projects
You will understand how to select a team, draw up technical specifications for design development, landing pages, writing texts and promotion.

We work with customers and performers
Learn to assign tasks to copywriters, designers and developers. You will understand how to defend ideas to the customer and handle objections. You will be able to find a common language with clients and performers.

We determine distribution channels for a special project
Get acquainted with the basic principles of content distribution. Learn how to target and place ads with bloggers. You will understand how to track effectiveness on each promotion channel.

Graduation project. Creative concept for a special project
Come up with three creative concepts for your special project and tell us in detail about one of them. Choose a format and platform. Describe the team composition, calculate the budget, project KPIs and draw up an implementation plan.