Targetologist from scratch - free course from Skillbox, training, Date: November 29, 2023.

Introduction to Targeted Advertising
You will learn how targeted advertising works. You can choose social networks that suit your business needs. You will understand the rules of promotion in social networks and learn to calculate the main indicators of advertising effectiveness.

Basics of web analytics, setting up Yandex. Metrics and Google Analytics
You will learn how to build a goal funnel for targeted advertising. Get acquainted with the main web analytics tools - Yandex. Metrica and Google Analytics. Learn to set up goals, counters and collect statistics.

Working with Google Analytics and deferred demand
You will learn how to work with Google Analytics: install counters, set up goals, count conversions using standard and personalized reports. You will understand what pent-up demand is and how to bring users to the target action.

Audience and competitor analysis
You will understand how to analyze your audience using Yandex. Metrics. Learn to analyze competitors' traffic using SimilarWeb and Be1 services.

Creating mind maps and offers
You will learn how to create mind maps based on user personas and create suitable offers for different audience segments.

Preparing creatives for advertising campaigns
You will understand the requirements for creatives for stories, news feeds and teaser advertising. Learn to create animations in Crello and Supa to attract the attention of users on social networks. You will understand how to assign tasks to designers and control their work.

Creation and formats for advertising promotion on VKontakte
You will get acquainted with the VKontakte advertising account and the algorithms for its operation. Learn how to create an advertising account and fund it. Find out what VKontakte advertising formats are and how to use them most effectively.

Launching advertising based on standard targeting
You will learn how to select VKontakte communities for posting advertising creatives, adjust their price and display time. You will understand how to target the desired target audience by geography, gender and age, behavior and interests.

Setting up retargeting for site visitors and similar audiences
You will learn how to create and configure a VKontakte pixel, track all user actions on the site in order to understand how the user perceives your product. Learn how to find audiences that are similar to your customers and learn how to launch dynamic retargeting.

Parsing "VKontakte" - personal audiences for business
You will learn how to gather audiences for complex B2B and B2C niches using the Pepper service. Ninja and upload it to your advertising account, as well as use auto-segmentation and cyclic tasks. You will understand how to search for target audience using the Target Hunter service.

Launch, testing and optimization of advertising campaigns
You will figure out how to run advertisements for goods and services on VKontakte. Learn how to work with advertising rates and optimize campaigns with small and large budgets.

Creating an advertising campaign in Facebook Ads Manager for Facebook and Instagram
You will learn how to work with the Facebook Ads Manager advertising account and launch campaigns on Facebook and Instagram. Learn the basic principles of setting up advertising campaigns. You will understand how to centrally manage all advertising accounts through Business Manager.

Targeting settings in Facebook Ads Manager
You will learn how to select an audience in the “Detailed targeting” section and look for a target audience similar to clients. You will understand how to show ads to those who have already interacted with your product.

Launching, testing and optimizing advertising campaigns in Facebook Ads Manager
You will learn how to launch advertising for different business goals, optimize advertising campaigns, test target audiences and creatives, and understand advertising results at the level of conversions and traffic.

Setting up retargeting and creating Facebook Pixel events
You'll learn how to create and set up a Facebook Pixel to measure ad performance. You will understand how to set up an event funnel on a website. Learn how to set up dynamic retargeting for online stores.

Promoting a mobile application through Facebook Ads Manager
You will learn how to promote applications of both mass demand and a narrow focus. You will understand how to use the SDK to calculate and optimize advertising. You can set up retargeting to return users to the application.

Creation and formats of advertising promotion in TikTok
You will understand what kind of audience is on TikTok and what advertising formats will be effective there. Get acquainted with the TikTok advertising account and find out what algorithm it uses. You can avoid mistakes when launching targeted advertising.

Working with targeting and launching advertising in your TikTok account
You will learn how to launch and optimize targeted advertising on TikTok, install a pixel and collect analytics. You will understand when it is time to scale up your advertising.

Creation and formats of advertising promotion in MyTarget
You will learn how to create an advertising account in the MyTarget service and work in it: set up advertising for goods and services. Learn the specifics of launching advertising for the purposes of “Awareness” and “Conversion”.

Setting up targeting in MyTarget
You will understand the nuances of setting up advertising in MyTarget: choosing geography, user interests, weather targeting. Learn to create and use remarketing and contextual targeting audiences. Learn how to download company customer data and create an audience from it.

Creation, testing and optimization of advertising campaigns
You will learn how to set up a counter and set up advertising goals in Top@Mail. Learn to segment and optimize retargeting based on site visitors and their interests. You will understand how to conduct advertising campaigns through the MyTarget service.

Media planning and first customers
You will learn how to promote yourself and your services using a social media account or a landing page. You will understand how to create a portfolio and where to look for your first clients. You will be able to develop in targeted advertising and increase the cost of services.

Bonus module. Creation and formats of advertising promotion in Yandex. Zene
You will learn what algorithms advertising works in Yandex. Zene. You will figure out how to write the text correctly and choose creative for promotion.

Bonus module. Testing and optimization of advertising campaigns in Yandex. Zene
You will understand how to launch and scale advertising in Yandex. Zene. Learn how to test hypotheses and evaluate campaign effectiveness. You can choose the right settings to promote your business.

Launch of targeted advertising
You will launch advertising campaigns with a real budget on Facebook and Instagram, VKontakte and Odnoklassniki.