Profession PR manager - free course from Skillbox, training, date: November 29, 2023.

Introduction to the profession
You will understand what problems Influencer Marketing solves. Learn to collaborate with influencers and classify them by type (expert, celebrity), topic (travel, fashion, lifestyle) and coverage. You will understand what KPIs to set for influencers.

Influencer Marketing Strategy
Learn to create an Influencer Marketing strategy, set goals and objectives. Get acquainted with examples of good and bad strategies. Learn to analyze your brand, audience and competitors. Get a checklist with the criteria for a good strategy.

Briefing and advertising campaign goals
Learn to brief bloggers, define goals and set metrics for an advertising campaign. You will analyze examples of successful and unsuccessful advertising campaigns. Get a checklist to evaluate your advertising campaign.

Creating a creative proposal
You'll understand how to develop Influencer Marketing campaigns and where to get inspiration for your own ideas. Get acquainted with examples of good and bad creativity. Learn how to turn an idea into a sales presentation.

Analytics and planning tools
You will understand how to analyze, position a brand and manage its reputation on the Internet. You will understand how to work with analytics systems LiveDune, Nativeflow, YouScan, and will be able to identify fake statistics and inflated indicators from bloggers.

Selection of influencers
Learn to search and select influencers on different platforms (Instagram, YouTube, TikTok, Telegram), draw up technical specifications for bloggers, interact with agents and production centers. Learn how to propose cooperation to an influencer. Get acquainted with examples of real briefs.

Project implementation
You will learn what you need to consider before advertising with a blogger, and get acquainted with the mechanics of publishing content on Instagram and YouTube. You will understand how to control the timing and release of publications. Consider the problems that may arise when collaborating with a blogger.

Preparation of contracts, estimates and reports
You will learn how to draw up contracts with bloggers and control invoicing. You will understand how to prepare estimates and evaluate your services. Learn to create reports based on the results of an advertising campaign.

Clients, agencies and production centers
You will learn how to search for bloggers for clients if you work in a production center or agency working with bloggers.

Final project. Advertising with influencers
You will develop an influencer marketing strategy for your own or training campaign. For this strategy, you will select influencers and adapt advertising creatives for bloggers.