Profession Targetologist from scratch to PRO - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / November 27, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
Engaged in the implementation of social media monitoring systems in government and commercial organizations, consulting on practical work in social networks.
You will learn how to launch and set up targeted advertising on Facebook, VKontakte and Instagram and on the myTarget platform. You will understand how to parse the target audience and return visitors using retargeting and placing Top@Mail pixels. Learn how to promote your services and earn more.
You will learn to work with basic web analytics systems, collect data and understand key metrics. You will learn how to analyze user behavior, website and traffic performance and increase the impact of advertising. You can start a career in web analytics or improve your product skills.
- Introduction to web analytics: evolution, challenges, basic concepts and systems.
- Reports, metrics and web analyst skills.
- Google Tag Manager - basic level: basic terms, basic account setup.
- Google Tag Manager - Advanced: Regular expressions, cross-domain tracking, custom variables, version control, selectors.
- Google Analytics: basic terms, UTM tags, counter installation, events, standard reports.
- Google Analytics: custom reports, segments, advanced features, setting up a counter from scratch.
- Yandex. Metrica: basic reports, basic terms, web viewer, counter installation.
- Yandex. Metrics: segments, working with dataLayer, advanced features, setting up a counter from scratch.
- Call tracking: how it works, how to choose, nuances and difficulties, integration with analytics systems.
- Analysis of the effectiveness of advertising channels.
- Connecting advertising accounts.
- A/B testing basics.
- Web analyst on the team.
- Bonus module: where to further develop a specialist in web analytics.
Targetologist PRO
You will learn to optimize and scale targeted advertising to work on long-term projects with large budgets. You will understand how to manage a team and delegate tasks to external and internal employees. Learn how to analyze campaign results at an advanced level.
- How to grow as a targetologist.
- Conversion counting and advertising account analytics.
- End-to-end analytics and its configuration.
- Scaling and optimization of advertising campaigns for Facebook + Instagram.
- Scaling and optimization of advertising campaigns for VK.
- Scaling and optimization of advertising campaigns for myTarget.
- Automation and tactics for advertising management.
- Dynamic retargeting and its settings.
- Management of employees and contractors.
- Reporting, HADI cycles and communication
Digital strategy
You will learn to develop and launch a multi-channel company promotion strategy. You can effectively promote your business online and increase sales.
- Dive into Digital Strategy.
- Market analysis and audience research.
- Market analysis and competitor research.
- Value proposition.
- Customer Development.
- Interaction with the target audience.
- Generating ideas and testing hypotheses.
- Media planning.
- Launching a strategy and monitoring results.
It took me a long time to decide and I don’t regret it. Skillbox, course "Targetogal from scratch"
Advantages: opportunity to study at any time, teachers, support from curators, timely updating of course information. Disadvantages: I didn’t find any. At first there were doubts, but it’s worth trying once (attend webinars, there is a large selection) and your doubts will be dispelled. Choosing a new professional path, I liked the “Targetologist from Scratch” course, then I wanted to supplement my knowledge with analytics and...
Targetologist from scratch to PRO." How it was
Pros: Cool feedback. Disadvantages: none A year ago I purchased a course from skillbox “Targetologist from scratch to PRO”. I doubted for a very long time whether it was worth the money. Looking back, I want to tell myself and everyone who doubts as much as I do - yes, it’s definitely worth it! There is a lot of talk on the Internet about education from skillbox, that it is not worth the money, that the courses contain little information and many are disappointing...
While on maternity leave, I set out to try myself in something new. I purchased the “targetologist from scratch to pro” course. The choice immediately fell on the skillbox platform, as I had heard a lot about it and didn’t even consider others. I would like to note right away that at the purchase stage I liked the work of the managers - they explain everything clearly, do not rush, and do not impose anything additional. With payment everything is also as transparent as possible, you can arrange...
Advantages: Interesting presentation of material, screen demonstration, curator who is always in touch, quick checks of practical work. Disadvantages: none I started my training on Skillbox in May 2022, during the “Targetologist from scratch to Pro” course, I had doubts and compared different learning methods. What attracted me to this platform is that you can study when it’s convenient, all lectures are recorded and if...
Overall I liked the course, but I haven’t found a job yet...
Advantages: The curator will always help and advise. Great feedback. There are chats where you can also find out a lot of information. Overall support is good. They also give promotional codes for free use of programs. Disadvantages: After defending the thesis, the student is left to his own devices. It wouldn’t be a bad idea to arrange an internship after defending your diploma to practice your skills and then confidently...
Advertising works when you reach the right audience. The easiest way to find it is on social networks, where users regularly share information about themselves. In this course, we will tell you how to highlight your specific audience segment, how to appeal to them and get the best results at the lowest cost.
During the course you will learn how to set up targeted advertising to your potential clients, test and search for the most profitable social network for your business. Learn to analyze the results obtained and competently build advertising campaigns.
You will gain the necessary knowledge and skills to fulfill orders and earn money by setting up advertising on Facebook and Instagram.