Targetologist: promotion in Russian social networks - course 69,000 rubles. from Netology, training 3 months, Date November 27, 2023.

Worked with brands: Superdisco 90s, Foucault Pendulum, Peter the Great Polytechnic University, Zavtra Festival, Teremok confectionery 

Where does targeted advertising begin?
You will learn how to work with different audiences, what clicks, leads, sales, CPC, CPM are. Understand the concept of KPI. Consider the work of a targetologist in a company. Get acquainted with the goals and methods of achieving them in targeted advertising. Learn how to choose tools to achieve your goals.
• Work processes of the targetologist
• Target audiences
• Unit economics of projects
• Media planning. How to predict the results of an advertising campaign
• Excel in the work of a targetologist
• Practice
• Create a portrait of your target audience and visualize it through mindmaps. Calculate your media plan

How to work with creatives
Learn about advertising formulas. You will understand how to cover the pains and desires of users with texts. You will understand how to correctly write advertising text. Get acquainted with the types of graphic formats, look at examples of creatives from different brands, and learn the requirements of social networks. Learn how to create static creatives. Learn how to parse competitors' creatives and analyze them using Publer and Macaw.

How to run advertising on VKontakte
Learn to create advertising on VKontakte. Take a step-by-step look at the process of creating ads of all formats and look at common mistakes. You will learn how to work with retargeting, create similar audiences and use them in advertising.
• Advertising account structure
• Advertising formats
• Working with moderation
• Retargeting and look-alike
• Launching advertising for different business sectors
• Dynamic retargeting
• Practice
• Create advertisements. Set up advertising campaigns on VKontakte

How to beat Facebook and Instagram
Learn how to create a business page on Facebook, consider the features of the Ads Manager interface. Learn to create ads with goals. Get to know Business Manager in detail. Learn to create reports and metrics.
• Ads Manager and Business Manager
• Advertising on Instagram via Facebook
• Promotion of mobile applications on Facebook
• Promotion on Instagram for different niches
• Practice
• Create advertisements. Set up advertising campaigns on Facebook or Instagram

How to work with myTarget
Learn to work with the myTarget advertising account. You will learn how to create reports and breakdowns, what parameters to pay attention to. You will understand ad formats, learn how to work with a counter and an auction. Learn to create dynamic retargeting ads. Learn how to automate your work and scale your campaigns.
• Launching advertising in myTarget for different social networks
• Different advertising formats in myTarget
• Automation services
• Promotion of mobile applications in myTarget
• Practice
• Create advertisements. Set up advertising campaigns in myTarget

What other advertising systems are there?
Learn to work with advertising accounts of TikTok, Twitter and LinkedIn.
• Working with TikTok
• Launching advertising on Twitter
• Working with LinkedIn

How to work with analytics
You will understand why a targetologist needs web analytics. Learn to use UTM tags. Consider Google Analytics, Yandex. Metrica, GTM, Facebook Attribution. Explore services for automatically forwarding data from advertising accounts and CRM. Learn to create dashboards in GDS.
• Analytics in the work of a targetologist
• Analytics services Google Analytics, Yandex. Metrica, Roistat and Alytics
• Call tracking services Calltouch, CoMagic, Callibri
• Practice
• Create UTM tags. Install meters. Create reports

How to create a targeted advertising strategy
Learn to understand the client's goals and the capabilities of social networks. Learn how to conduct competitive analysis and use multiple advertising channels. Learn to visualize strategies and put them into presentations.
• Signs of an ideal strategy
• Defending the strategy to the client
• Optimization and scaling of advertising campaigns
• Certificates VKontakte, Facebook, myTarget, Yandex. Metrics and Google Analytics
• Practice
• Conduct an audit of the project’s social networks. Give recommendations for the project website

How to develop as a targetologist
You will learn how to search for clients on social networks, instant messengers and thematic platforms. Learn to structure and visualize the work and the results obtained. Learn how to collect feedback and prepare cases. You will understand what clients want and how to understand it. Learn to create reports, set tasks, monitor their implementation and accept work.
• Career growth as a targetologist
• Search for clients
• Selling your services
• Work with customers
• Principles of working with reporting to the client
• Working in a remote team: setting technical specifications and control
• Practice
• Describe your actions in force majeure conditions. Choose your account manager style

How it works: case studies
Research and discuss promotions in different areas of business. You will analyze specific tools for each niche.
• Promotion in real estate
• Promotion in the automobile business
• Promotion in the field of finance
• Promotion in the service sector
• Promotion in e-commerce
• Promotion in the information business

What is messenger marketing
Learn to promote your business on WhatsApp, Facebook Messenger, Telegram, Viber and VKontakte. Learn to create chatbots and automate routine processes.
• Messenger marketing
• Chatbot for Telegram
• Chatbot for WhatsApp
• Chatbot for VKontakte

Graduation project
During training, you will create a targeted advertising strategy based on the practical work completed. Launch and analyze advertising campaigns based on the developed strategy. After that, make a plan to optimize and scale your campaign.