As new algorithms App Store affect the ranking of applications

Published a few days ago the company Appurify study confirms that Apple has updated algorithms for calculating estimates of the App Store. Now iTunes App Store applications to accurately determine the actual place in the chart. According Appurify words, the distribution of seats now affects not only the number of its downloads, but also feedback from users about it. Even half of the "stars" in a review, can play a role in determining the application in the charts. This helps to make the app well to climb even higher in the rankings.

Let learn how changed the ranking algorithms in the App Store and what you should pay attention to the developers?

Apurify analyzed thousands of the most popular applications in the App Store. A third of them - is a game, 62 applications - paid, 590 - free with integrated shopping. More than half of the rankings received from Members 4.5 stars in reviews, while 75% - not less than 4. It has long been known that the rating of 4 stars - this is the minimum requirement to qualify for the top 1,000.

The most popular category of applications in the top 1000: Games, Entertainment, Photo & Video, Lifestyle

The breakdown of applications by user rating

The study shows that application performance problems almost deprived of their developers a chance to succeed. Very often in the App Store can be seen in the review with 1 star, in which a user complains about the performance of applications on your device. Judging by appurify data, comments on the performance - it is more than half of "units" in a review.

The most common problems in a review with 1 star - application performance. Users complain that the application can freely "take off", and slowly work too much to expend battery resources.

In the App Store there are no means for direct communication of developers and users, while in Google Play, such mechanisms are. Because of this, the developers of App Store applications are often forced to turn to alternative platforms like Appsfire, Helpshift, Apptentive, Appboy, AskingPoint and others. The idea is to leave the "one-star" reviews of users and help them in solving the problem. But now appeal to the alternative sites directly affect the ranking of eppov.

App Store ranking algorithms for application before taking into account only two criteria: the amount and speed of downloads. But according to Fiksu, somewhere in July reviews were also affect the distribution of seats in the tops. This is confirmed by data Appurify.

Developers can release updates to fix bugs, and get a chance to start all over again - reviews of the latest version of the application occupy a more prominent place in the App Store, than the rating for all versions. This greatly affects the buyers who decide - to buy or not a specific application.

Appurify data show a direct correlation between the number of "stars" in a review and rating applications in the App Store

In addition, guest reviews and ratings of applications, in Appurify found that eppy with higher ratings are more feedback than an application with the worst rating. Between 4 and 4,5 star applications, the mean difference in the number of customer reviews - 3 times. This means that potentially, each "half star" in the overall evaluation of the application may increase user activity 3 times.

Analyzing the applications in the three "baskets" (top 300, 300-600, 600-1000), appurify I found that at a higher place than the application takes in the top, the more it gets more reviews.

Schedule Appurify clearly shows that the higher place in the top, the more comments it receives.

These results may be due to the fact that applications in the charts occupy a higher place, have a much larger number of downloads. Thus, for example, 4,5-star applications charged 3.7 times larger than the 3,5-Star. It turns out that the more time an application is loaded, the greater the chance of reviews and high ratings. The more reviews and better grades receives an application, the higher the probability to rise to the top. This means that now all aspects are closely interrelated.

In Appurify also concluded that the application has a higher place in the top much more likely to move higher than that of the application. Also, they offered to Apple to take into account the current average rating of the ranking of applications to improve the application of ranking algorithm.