TOP Web Analytics Courses

The course on the basics of search engine optimization (SEO) is a source of both theoretical and practical knowledge. You will master the principles of search engines, understand how to use ranking factors and work with different types of user queries. A course on SEO technologies will give you a basic foundation of knowledge - how best to conduct an SEO audit, create effective search queries for promotion and what tools to use to optimize your site.

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During the course, you will learn what quality software requirements are, what they should contain, and how to create them. You will learn what sources of requirements exist and how to avoid mistakes when creating requirements.

You will master key skills and tools to increase the effectiveness of your company's digital marketing. You will learn to give valuable recommendations for adjusting advertising campaigns and improving the selling qualities of a website, based on reliable web statistics data 

Cohort analysis shows how different groups of clients behave under the influence of certain factors. With its help, you will be able to carry out professional work in the field of website promotion, services, and products. Learn to predict the payback of promotion channels, understand how to develop a product, and solve other marketing and product problems.

When it comes to explaining what SEO is, the word “optimization” is usually used. What does it mean? This means that the page contains content to which search engines react in a certain way and increase the site’s position in search results.

Master analytics tools at an advanced level. You will be able to conduct A/B tests, analyze large amounts of information and build interactive charts. Learn to develop effective data-driven business solutions.

You will become familiar with product, marketing and web analytics in practice. You will understand which of the 3 specialties attracts you most and master it to an advanced level. You will be able to increase your marketing efficiency and turn your love for numbers into a highly paid profession.

You will learn how to set up basic analytics systems and analyze traffic. Understand how to research user behavior and propose data-based solutions. Learn an in-demand specialty from scratch and start a career in web analytics.