Telegram and VKontakte have divided the country into two camps - these are the most popular platforms

Mediascope conducted research and found outthat Telegram was used daily by 46% of the Russian population in October, and VKontakte by 45%. They have become the most popular platforms.

At the same time, VK is the leader in monthly coverage: 73% of users over 12 years old visited the social network at least once in October. For Pavel Durov's messenger this figure is 67%.

Researchers said that about 30% of the time spent on Telegram is spent by Russians watching and reading channels. They also recorded a change in the messenger's audience. Previously, it was “younger and more masculine,” but now women and older people are increasingly coming there.

As for other platforms, TikTok and Odnoklassniki remain consistently popular. But Facebook* and Instagram* are losing more than 70% of their audience. Users of the latter, as a rule, switch to Telegram. What social networks and instant messengers do you use? Write in the comments.

*Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the Russian Federation.

Natalia Kopylova

5 hours ago

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