An analogue of LEGO has been released in Russia - a Brick Labs construction set based on Russian fairy tales

Toy distributor Inventive Toys presented designer Brick Labs. This is an analogue of LEGO, but based on Russian fairy tales.

The first series, entitled “Fairy Tales”, includes seven sets - “Baba Yaga’s Hut”, “Morozko’s Terem”, “Night” before Christmas", "At the command of the pike", "Ruslan and the head of the hero", "Koshey the Immortal" and "The Little Humpbacked Horse". All of them are based on renderings of OLEG sets by artist Artyom Bizyayev.

The project was completely invented and created in Russia, but the toys are produced in China. The company noted that so far they have only ordered a small batch to assess demand.

The sets can already be purchased at the World of Cubes chain of stores. All of them cost up to 12,000 rubles. The most expensive was “Terem Morozko”, and the cheapest was “The Little Humpbacked Horse”. In the future, they plan to present the designer on the CIS markets.

Let us remind you that the Danish LEGO left from Russia in the summer of 2022. In July, the Ministry of Industry and Trade included the brand in the list of products for parallel import.

Ola Nova

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