Take everything from sales: 6 tips for the discount season
Miscellaneous / / November 07, 2023
1. Collect your basket in advance
The rush of discounts can become so overwhelming that it will be difficult to resist spontaneous purchases. To avoid overstocking before the start of the sales season, make a shopping list. For example, check the kitchen. There will probably be chipped mugs and towels that are not the freshest, which are long overdue for renewal. Inspect your closets and chests of drawers—it’s easy to forget about consumables like underwear and socks at a crucial moment. Take a look at your bathroom shelves and think about which jars and boxes are nearing the end of their life. When the list is ready, you can start searching.
For example, on Yandex Market you can quickly find offers with low prices using the “Profitable” filter in the search and recommendation feed. To create great offers, the service compares the cost of its goods with other platforms and checks the price history on the marketplace itself. As a result, the buyer sees a personal selection of products and can be sure that he is looking at the best possible price. By the way, the selections are individual: the service makes recommendations based on previous orders and products that the user has viewed before. So if you regularly treat yourself to new dishes, then discounted wine glasses or aesthetic tea pairs will appear more often in your feed.
Irina Novikova
Leading Sales Manager at Lifehacker
I often buy on Yandex Market. I like the convenient sections. For example, in the section with children's toys, products are divided by age and topic. I recently bought a play kitchen and a train set for my child - the price was reasonable. My favorite category is IKEA products. They are cheaper on the Market. For example, I paid 156 rubles for a set of mugs. I haven’t seen them on other sites for less than 600 rubles - the difference is very noticeable.
2. Focus on basic clothing and shoes
You can find a lot of trendy items on sale. But sometimes they lose relevance even before you have time to walk them. Therefore, such outfits are worth buying only if you wear leopard print or neon shades, regardless of fashion. In other cases, it makes sense to rely on basic items that go well with each other and will be relevant for several seasons. Take a closer look at outerwear. Good coats and down jackets, as a rule, are not cheap, and a sale is a chance to buy a quality item without damaging your wallet.
The better you can examine an item before purchasing, the lower the risk of being disappointed in the purchase. You can evaluate the product you like in detail thanks to shots - short videos in the Yandex Market application. They were filmed with the help of famous bloggers and creators. In the videos you will be able to study the chosen item from all sides and make the right choice. For example, see household appliances in action, watch how decoration shimmers in the light, or figure out how a painting looks in the interior of a real apartment.
Shots are located in the “For You” tab, where products that the user is interested in appear. The item from the video can be immediately added to your order basket or added to your “Favorites”. To buy your favorite clothes and shoes at a profit, activate the promo code bestmoda. It will reduce the price by 20%.
Anna Krachek
Head of Commercial Production at Lifehacker
Through the Yandex Market recommendations feed, I found many things that later became my favorites. For example, excellent fabric face masks, bedding with the cutest fur seals and an automatic water bottle for cats. I also like the large selection: on the marketplace you can order household items, food, and cleaning products in one place. I don’t really like shopping as a process, so I’m happy when I can choose and buy everything, spending a minimum of time.
3. Stock up on what you always need
Items with a long shelf life can be safely taken in reserve. Order cat food, lenses, household chemicals and hygiene items that you use regularly. This approach will allow you not only to save money, but also not to worry that something in the house will suddenly run out. In addition, goods in large packages are often cheaper than in small ones, per kilogram.
By the way, the chance to buy the things you need at a reduced price is not limited to sales. On Yandex Market, different bonuses are summed up. Promotional codes will help make shopping even more enjoyable. During the sales season, look for them in the 11.11 section - the validity period will be limited. And right now there is a promotional code on Yandex Market Best10, with which you can buy many popular products at discounted prices. You can get a 10% discount on a cart up to 100,000 rubles.
4. Think about winter holidays already in November
Prices are likely to rise in the last week of December, so it’s best not to put off searching for home decorations and New Year’s gifts. Go through boxes of old balloons and rain, write a list of those you will congratulate, and determine a budget. At sales you can buy small things like a blanket and a dressing gown, as well as expensive jewelry and watches.
In order not to worry about quality, order goods on Yandex Market. All marketplace sellers guarantee the authenticity of their products. And the quality check on Yandex Market is carried out by a team of specialists who evaluate them according to many criteria. This way, only verified items end up on the marketplace showcase, and then in the hands of buyers.
If there are any doubts about the authenticity of a product, be it branded sneakers, perfume, household appliances or cosmetics, users can always ask the Market team a question. The fastest way to do this is to click on the “Report a product” button in its card or write directly. The marketplace takes the problem of counterfeiting seriously, so they do not overlook any user requests. As a result, only reliable and trusted sellers remain on Yandex Market.
5. Use all bonuses, promotional codes and cashback
In some online stores, promotions are not cumulative: if the waffle iron of your dreams is already at a reduced price, you will not be able to apply the promotional code. But there are also those that allow you to activate additional benefits - find out the conditions of the marketplace before purchasing.
For example, most stores offer loyalty programs. Participants are awarded points for subsequent purchases or cashback on the card. For example, if you pay for goods using the Pay virtual card from Yandex, you can get additional discounts on Yandex Market. It can be issued for free in a few clicks directly in the marketplace application.
When paying with this card, users receive an additional discount of up to 30% - it applies to products with green prices. There are a lot of such products in the application and on the marketplace website, and now they include almost the entire assortment. Another plus: discounts on products with green prices can be combined with other discounts and bonuses.
Anna Krachek
My bank often offers 5–10% cashback on purchases on Yandex Market. Therefore, I wait for sales if I am planning any large purchases. For example, last year on Black Friday I bought a gift for my husband - a cool watch that cost me seven thousand instead of ten.
6. Don’t ignore expensive brands of things and equipment (they could have dropped significantly in price!)
Surely you have a comfortable segment for shopping clothes and shoes. But during sales it’s worth looking into a higher category. After all, during the discount period, branded sneakers or a designer cashmere sweater can cost the same as their mass market counterparts. At the same time, there is a high probability that a quality item will last longer.
Plus, sales are a great time to plan big purchases like home appliances. You can purchase a new robot vacuum cleaner or electric grill at a discount. If the product is currently being sold at the best possible price, but salary is still far away, use the “Split” service on Yandex Market. It allows you to pay for purchases in two, four or six payments. For example, “Split 0•0•6” makes it possible to pay for an item in six installments over six months without fees or interest.
You can split any products from the marketplace that have the “Split 0•0•6” badge. Just add them to your cart and, when placing an order, select the option with a comfortable quantity and payment term.
Split