"Bad advice" novice internet marketers from Matt Cutts with love
Tips Imarketing / / December 19, 2019
Novice Internet marketers (this practice) often make common mistakes, based on the wrong approach site optimization, or lack of knowledge about the subject, and not taking into account the fact that the search engines are constantly trained.
That Steve - American internet marketer based on the Google blog (hi Matt Katsu), decided to put the mistakes that often make when promoting the site.
These errors allow even the pros of the business, but just to join the field of promotion learn these forbidden actions will be helpful.
So, 10 categorical "no", or that punishes Google.
- unnatural reference profile;
Every beginner optimizer considers it its duty to declare the project as loudly as possible, for example, leaving at various forums spamnye links to your resource: Here was John Vasey and have a good website. Common everybody! Not really found it difficult to change the anchor text, so the links look the same on 100 forums, "to buy boots Moscow here." It is time to consider a search engine stupid set of algorithms and to reflect on the fact that such techniques will bring your website top and ban.
- cloaking, hidden text;
Sweet deal - to show different content to search engines and users on the same page. Note that the hidden text is only good when the transfer espionage information, while advancing it is ineffective.
- stolen / duplicate content;
Of course, to write unique content is much more difficult than copying it from a competitor or a similar site on the subject, but to hit the attention of search engine - something else fun.
- content spinning;
To create different versions of the same article, using a variety of tags - the wrong decision.
- Perespa keywords;
Of course, the text looks like this: "Only in the New Year you can buy not only beautiful gifts, then buy presents different "does not attract website visitors and leads to the imposition of search filters systems.
- spam in Google Maps;
Some experts use Google Maps for cheating reviews and ratings, it is clear that Google refers to this very negative.
- the creation of microsites;
If you have made 50 sites to post links to them on the main resource, the filter Panda put an end to your endeavors. Resources of all ranks on several inquiries, no one needs and quickly go on the filter.
- selling links;
Search engines getting smarter in his eyes, and so websites that sell links, soon will be in difficulty. Discard it, has not yet begun to smell fried.
- too much advertising;
Any user comes to your site that get the information he needs, advertising is difficult, distracting from the main reasons for the visit, and the user is dissatisfied, and Google takes measures to penalize such a site.
- the creation of multiple sites for a single company to take a couple of positions in delivery;
Needless to say, the search engines will notice the alert - all the banned sites.
******
Based on these "no", we can conclude that novice optimizer is very difficult. I wish that progress was not very expensive, and fast and easy and automatic - in general all at once.
Currently, under the criteria of fit: contextual advertising, link promotion, promotion articles.
contextual advertising
Contextual advertising Pluses:
- quick results;
Sell "elephant" is possible in just a few hours after the launch of the advertising campaign
- pay only for clicks;
Budget is spent only for visitors clicked your ad, and therefore potential buyers of your product or service users.
- the ability to make adjustments to the advertisement free of charge;
If you need to fix the details of the ad, you can do it without any effort
Cons of PPC advertising:
- requires knowledge of the system settings;
You can merge the advertising budget is wasted, not knowing the special tricks and additional settings (eg, time targeting).
- fragility of the result;
Once on the balance sheet would be 0, the advertising effect will disappear in an instant.
- the need to have a big budget in highly competitive fields;
If you need to urgently sell an apartment in a newly built house, the advertising budget in this case will be measured on a cosmic scale.
Reference promotion
Pros reference promotion
- a relatively inexpensive way;
- gives quick results;
Links are placed on pages that already have a certain weight and Trust
Cons reference promotion:
- a large number of low-quality sites for links;
Select the site to promote a similar fashion the best hand, spending a lot of time.
- fragility of the result;
Links to these sites can bring short-term effect, however, a large number of links will result in more harm than good to your resource.
- Filter search engines;
Increasing attention to the search engines pay attention to the naturalness and transparency promotion, punishing all other penalties
ARTICLE promotion
Pros ARTICLE promotion:
- suitable even for the new site;
Fledgling website as anyone else is important to maximize natural progression, to avoid the ban.
- high efficiency;
Placing the necessary links in a specially written article can be compared to the placement of links 5-10, not surrounded by text. That is why the promotion of articles is becoming increasingly popular.
- security;
Bots are loyal to this method of promotion, because it is as close to the natural You can build referential mass without fear to get a black mark on the PS.
- attracting additional traffic;
Links to the articles posted on other sites is often useful visitors
- payment for once and for all;
When ARTICLE promotion by paying once for article placement, you can not worry about re-payment.
Promote the market presents several exchanges, which stands out from the most recent - ARTICLE exchange of new generation WebArtex known from SeoPult system.
Only high-level site can participate in the system. In addition, all sites here are 2 stages of moderation: automatic and manual. At step system eliminates manual platform for necessary technical parameters (TIC least 20 pages in the index Yandex 50, age of the domain on the year), and on the hand - the moderator assesses the design, usability, availability of advertising and more more.
And now let's see what the optimizer gives this market. Firstly, the process of moving almost automatically, that is, we start with a few clicks project, add we need key requests, order the text and follow the automated reports and Promoted positions.
Simple and easy to use interface pleases lack many incomprehensible buttons and actions.
Select the site for placement of articles. It is also not difficult. IN system There are 10 filters that allow you to select the best of the best.
We are moving not only in the top, but simultaneously also increasing our TIC, which is also a nice bonus.
By writing articles in the Exchange approached very responsibly, collecting copywriters department, which give a unique readability. The cost of copywriting is fixed at 270 rubles.
We get detailed reports on the growth of the positions that evaluate visual promotion results.
Promoting get convenient, safe and effective.