The most popular subscriptions in Russia have been named. What do you use?
Miscellaneous / / October 23, 2023
The number of users of subscription services is growing in Russia, while the top 3 have not changed in recent months. About it writes "Rossiyskaya Gazeta" with reference to data from the international research company GfK. The latter regularly conducts surveys among users aged 16-55 to study their use of ecosystem subscriptions.
The most popular subscription remains Yandex Plus. In the third quarter of 2023, 22.4% of 7,500 respondents used it, an increase from 20.6% in the second quarter. The majority pays for a subscription: 17.1% of survey participants responded this way (in the second quarter it was 15.3%).
Second and third places go to SberPrime (6%) and MTS Premium (4.9%). Their percentages of paid subscribers are 3.4% and 3.2%, respectively. It is assumed that other users are on a trial period or some other form of free access.
Most of all subscriptions are used in Moscow and St. Petersburg (48%). In terms of age groups, such services are most interested in people aged 16-24 and 25-34 years old - 47% and 48%, respectively.
What subscriptions do you use? Write in the comments!