Retro model of Apple's laptops, in particular, Powerbook, iBook, and others who were made that way for 10-15 years that are different from the current laptops not only specifications. Observation Apple fans may have noticed that the older models of laptops known logo in the form of a bitten apple upside-down tail.
Apple a former employee Joe Moreno (Joe Moreno) in its blog opened the curtain and explained what the salt of this feature. Internally, there is a local communication system «Can We Talk?», In which any employee can raise his question. Ask why the Apple logo on older laptops from the manufacturer has been turned upside down, Moreno received an answer.
It turns outDiscussing and studying the issue, designers and Steve Jobs himself (Steve Jobs) in those days have come to the following conclusion. First of all the user pays attention to the logo on the lid of a closed laptop. Accordingly, he is trying to open the lid was on the side with which he sees an apple up the tail in relation to itself. Therefore, when the laptop lid is open, Apple demonstrated around upside down. That is, placing the logo on the covers of their notebooks, Apple just made a start on how you want to see the laptop computers by the users themselves, rather than around them.
Over time, it became clear that the so-positioning the brand name is not very helpful. After all, when a person uses a laptop computer, he can not see the image on the cover, apple litsezryat others. Such a serious company like Apple has not stuck to show the logo on their products in an inverted form. It was decided to place it so that the part of the apple to be seen in an adequate position, not upside down. Steve has supported this idea. (In addition, laptops with just such design logo easier to promote in hidden advertising - in the cinema, in particular.)
Now, if a user wants to open the computer cover, looking at the bull's eye with the right perspective, it is immediately there and will turn the device is not a problem. The problem was just that appeared as an open laptop on display with a strange logo - upside down apple. Fortunately, this issue has long been resolved designers and company executives.
P.S. thanks Pavel Plotnikov for the tip!