How to write letters and make theme
Tips Work And Study / / December 19, 2019
As elsewhere in the email even small details can increase or decrease their effectiveness. In this article we will talk about how it is important to make the subject line.
Now, when Twitter and Facebook have become popular live communication, the entire business flows smoothly there. And now even Email Marketing is considered obsolete and unfashionable. Why write emeyl its clients, if you can put it all in 140 characters in Twitter?
But do not forget that retweets and huskies - a momentary and fleeting reaction to your message. Its disadvantage is that the information is quickly forgotten. A recent study by consulting firm McKinsey showed that emeyl - it is much more effective way to attract new customers. How much more effective?
It all depends on how you will make the subject and message body. Topic - this is something that should cause the recipient to give you a chance and did not send a letter to the basket after a few seconds. Company Retention Science tested 267 million of letters over the last six months to see what letters to people like, and what would be better, and was not at all. Follow the advice they gave.
- The theme of the letter should be in the range of 6-10 words. Letters with themes such length open on average 21% of recipients, which is the highest exponent. Threads 5 or less 15% of said opening, with 11-15 words - 14%. Despite this, the majority of the length of the threads have an email in 11-15 words.
- Think about the device on which to read your letter. 35% of all open an email on mobile devices. And since the screen of the smartphone can fit no more than 5-6 words, making the subject of the message is longer, you make a critical mistake.
- Find a personal approach. Studies have shown that the recipient's name in the subject line on a 3% increase in efficiency compared with the subject without a name.
- Make reference to the movie or song. This approach will make the newsletter more personal, and, as a consequence, more interesting for the recipient. After analyzing 3.7 million letters, Retention Science concluded that those letters, which contain a reference to the theme song or movie opens on 10% more often than the rest.
- Revise approach to promotional emails. Approximately 80% of these letters have long names and are sent too frequently, thereby causing hostility recipients. Standard number of letters a week - from 2 to 4, try not to exceed this number, you will only do harm to the company.