Built-in camera smartphones rapidly replaced by amateur mirrorless cameras, and development of social services (primarily - Instagram) Offsetting the importance of photography as a physical object. We make thousands of photos on vacation, but no longer print them and put in a photo album.
In these difficult circumstances there Snap Camera - a last desperate attempt to analog photography to survive in this unfriendly digital world. The same creators of Snap will bribe the users?
Snap makers have tried to create the most easy-to-use camera, understanding that now a need for a separate device for taking photos gradually disappears.
A key feature of the camera - it's instantaneous printing of images without the use of cartridges and ink. The camera uses bezchernilnoy printing technology, which was developed by Zink. It works like this: the heat from the printer reacts with dye crystals embedded in the photo paper. Thus obtained image.
Photo has lost a sense of tangibility, physical artifact.
Another trump card - compactness. The camera does have adequate dimensions and can fit into a usual pocket. Snap will be available in four colors and will be sold for only $ 100. It will be interesting to see what the outcome of this desperate attempt to "analog photographic" take its place in the digital world.
Polaroid Snap