Retailers spoke about the demand for iPhone 15 in Russia

Russian retailers told about the increased demand for the line iPhone 15. The number of paid pre-orders for smartphones from the new series is already significantly higher than last year’s figures iPhone 14.

Thus, M.Video-Eldorado reported a threefold increase in early sales. The leader in demand is the Pro series - with a titanium case and better performance. They accounted for almost 94% of pre-orders.

The most popular memory sizes in smartphones turned out to be 128 and 256 GB. As for colors, in the case of firmware, Natural Titanium and Blue Titanium are more often chosen, while buyers of the iPhone 15 and 15 Plus prefer black and pink.

At MTS, the number of pre-orders increased by 50%. Pro versions also dominate here - 94%. Mostly, buyers choose devices in a 256 GB configuration.

The picture is similar in the combined network of MegaFon and Yota, in which flagships account for 90% of pre-orders. On Yandex. Market" Russians also choose more expensive ones - older models in a classic titanium case.

Prices for iPhone 15 and iPhone 15 Pro in Russia start at 125 thousand and 155 thousand rubles, respectively. Pre-orders in the country opened the day after Apple's presentation.