How to win the hearts of its readers: 4 Council

Now, almost everyone has a personal blog, in which he presents his thoughts and vision of life as a whole. In a personal blog you do not really care how many people read it and who are all these people (regular readers, or just a casual passer-by). But if you blog for a specific purpose, these issues come to the fore. Since it depends on your success and recognition as a person (if you sell yourself), or the success of your business (or the company where you work). In this case, it is not necessary to be a journalist or a writer. Blogs have become a mass phenomenon, and hence the evaluation criteria scale.

To make your blog become successful, recognizable profitable - in general, the right of all the parameters, you need to understand who is your "ideal reader". You have to draw a portrait of him (who is he, what does that it draws, etc.) and try to stick to the right direction to achieve their goals.

After all, in order to sell, you need to catch the quick. To make reading your newsletter for a morning cup of coffee for these people became mandatory ritual, without which the feeling of the past day would be incomplete. That's what creates the "image of the ideal reader."

The author of the blog about how to write correctly, the writer Mary, continues to share his experience. I hope that these four tips will help you to work miracles and to light other people's hearts.

1. Write about what you think is really important

Articles are always written with a definite purpose. Anyway, if this thematic blog, you help your readers find answers to their questions. If you can imagine the reader - his thoughts, his problems, you can write a really good article, and thus help to deal with the problem.

Write simply so that was not missed a day - an empty exercise. Each of your post should carry the useful information that can help find the answers to your readers.

Try to do so that you always had the stock on the case does not occur to any worthy thoughts.

2. Discover the hidden features

During the creation of this profile, your mind can come a new business idea that was seemingly so obvious and lying directly in front of your nose, but you did not notice it.

For example, you want to write an e-book. You may choose to distribute free of charge, one copy to his readers as a bonus, and thus will be able to test the waters and check the interest in his book.

Before the creation of the "image of the ideal reader," you might think that all around and only doing that blog and publish books. Who will need another book from another would-be writer?

But after a certain image of your ideal reader, we realize that it should be in this book. Your first book is not obliged to be a perfect document. You can express a main idea that really excites your subscribers and that can help them solve their problems.

Plus, this portrait can help you find options to monetize your blog in terms of helping your readers solve their problems.

3. Reconsider the direction of your blog

Somewhere in the middle of your journey you may feel that you are doing something wrong. Do not worry, you are not alone! Everyone in life there are moments when you start to get tired and doubt in their plans. And there are doubts in their abilities and the ability to stick to the previously planned path.

If you feel that your feelings have cooled down and writing becomes more difficult, you may need to take a little break. Or what you write is not so inspiring and exciting for you and for your readers.

Think about what may be of interest and inspire your ideal reader. This will help you to publish only high quality, interesting and useful material.

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4. Keep in touch with your audience

At least occasionally reminds his readers that of published articles is a person - an individual. Communicate with them, respond to comments, to maintain a dialogue. Bringing humanity to blog and chat with readers increase their loyalty to you as an individual and as the author. They begin to trust you. A trust means a lot.

How to create an image of your ideal reader

In fact it's very simple. Imagine the person you would like to be interested in and attach to reading your blog. Try to be as specific as possible in the preparation of a psychological portrait.

At first it may not seem so simple and busy as it seems. But if you are addicted to the process, you can discover many new and interesting.

An image of your ideal reader must contain the following information:

Demographic information: age, gender, interests, etc. This will help you to tune into the same wavelength with your audience.
A list of their concerns and desires. What keeps them up at night?
The reasons for which they visit your blog. Why do they read you?
Their level of knowledge.
Their goals and dreams.

You can create more than one image. But it would be more effective to focus on one collective image, which contains in itself all the necessary information. The resulting psychological portrait can be remarkably similar to you. But in any case, do not let it be your clone - it will lead you to a dead end.

Your readers may be very similar to you, you may have common goals and dreams, or similar problems. But otherwise you can be radically different, and, accordingly, their reaction can be quite unexpected, and sometimes negative.

Have you ever thought about to whom you are writing? Who are your readers? What are their challenges, goals and dreams?

Try to make a collective image of your readers and maybe you will discover a lot of new, interesting, unexpected and even a little scary;)