One of the authors Forbes do not hesitate to ask a bold and provocative question, the answer to that is of interest to many fans of Apple. He asked Linder Kani (Leander Kahney), chief editor of the blog Cult of Mac, who wrote the upcoming biography of Quince "Johnny Ive: The genius behind the remarkable Apple products", "Jony Ive could become the head of Apple?ยป
"Could - the answer - but he had no such desire." According to Kani, "everything that Johnny wanted to do - it's design."
Thus, the man who would be king, the prince chose a role - however, in the hands of his great power. There is no doubt that almost central to Apple is the design.
Ive in charge of design is now the "iron" and software, is not the highest paid member of the leadership. Even Tim Cook is only the fifth largest salary among Apple executives. However, Ive - one of the most highly paid designers in the world.
More importantly, engaging in design, Quince do not need to worry about the problems the solution of which falls on the head of the entire company - sales, complaints, shareholders and so on. He is absorbed in his work with a dedicated team of design work in the fashion industry. His design studio generates ideas for high-profile Apple innovations. He does not have to make difficult decisions as Steve Jobs at the time to save the company, but through the filter of his vision in the last few years, is everything that makes Apple.
Before Ive appeared at Apple, it was the company that led the engineers. But, according to Kani now engineering component of inferior design in Cupertino. On such a dream of all the designers - to contribute from the outset and follow to the end. Great designers dream of endless hours spent on the job. Steve Jobs gave the opportunity Quince, who repaid his fierce devotion to work, comparable to that which was with Jobs.
In early 2012, Ive revised his role at Apple, reducing it to move with his family to the UK - he wanted his children to study there. But at the end of the same year, fired Scott Forstall Ayvom opened up perspectives from which he could not refuse. He now lives with his family in San Francisco in the house for 17 million dollars for the "Gold Coast" of California.
It seems that in the next few years it is unlikely to have a desire to do something radically change - and so everything goes like clockwork.