Apple once again at Christmas with the rank of leader

2013 is coming to an end, and Tim Cook happily rubbing his hands. He foreshadowed the popularity of iPad for Christmas, and yet statistics this forecast justified: Apple Products We have not lost their appeal for consumers. Although the first half of this year, the company did not promise anything good.

It seems that Apple bad things: while the Samsung and the other Android-manufacturers are gaining momentum and increased its market share, Apple «loose" with the upgrade of its production and watched the decline arrived. The value of shares fell to $ 700 (September 2012) to 400 (July 2013). The situation was saved new products: the share price rose to 560 dollars due to strong sales during the holiday shopping season.

Or maybe the whole year, Cook was smiling to himself, knowing that the new iPhone, iPad and iOS 7 will be warmly received by the public. He knows how to use the specific strengths of the Apple brand. Although Steve Jobs gone, Apple's ability to create the aura has not disappeared around their gadgets. Christmas is coming - and Apple products sweep the shelves.

During Thanksgiving and "Black Friday» iPad and iPhone have acquired 76% of all online sales, which is 5 times more than the sales of smartphones on Android. iOS users spent on average 127.92 for the purchase of dollars, and Android users - 105,20. In addition, the majority of mobile traffic goes to iOS-devices, despite the fact that Android is more popular in the market. But just recently, in the third fiscal quarter, Android has occupied 81% of the market for the supply of smartphones. At Apple, the figure was 12.9%. Apple progress is evident.

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Apple's, finally, has strengthened its position in China: Cook expects that the Chinese market will be the largest for Apple (while it in third place after the United States and Europe). The deal with China Mobile will give Apple access to more than 750 million additional users in the country at the end of this month, although only 170 million have access to 3G. Apple already sells its products through China Unicom and China Telecom, in which about 450 million subscribers, including about 200 million users of high-speed Internet.

Analysts are betting that Apple can sell 17 to 20 million iPhone through China Mobile in 2014. China Mobile is not going to interfere with Google's leadership and its Android platform, but Apple and is not going to participate in the price war. Back in 2004, Jobs spoke on the topic: "Apple's market share is greater than the proportion of BMW, Mercedes-Benz or Porsche in the car market. But is it bad to be a BMW or Mercedes-Benz? »

And again, "apple" news caused a stir among consumers - Apple can easily enjoy pre-New Year holidays. They really deserve it.