What to expect from Apple in 2014?

The outgoing year can hardly be called easy for Apple. Experts are increasingly wonder whether the company is capable of innovation and notes that a sharp drop in its shares on the market could mean that better days - behind. However, the year ends on a good note - the shares went up again, and the iPad Air, iPad mini and iPhone 5S sold out instantly. What will be next? make some predictions taken Lance Ulanoff journalist site mashable and experts invited by them.

Apple - is no longer the company of Steve Jobs, we all know about it. Innovation at Apple is not dead, but became much more conservative. Recent trends, with a few exceptions - is updating and improving long-familiar products. Only the Mac Pro, perhaps seriously stands out for its dramatically redesigned.

In 2013, Apple's, in spite of the high expectations of his fans and did not create any truly new product in a new sector. When it comes to innovation, only Tim Cook responds that nothing is promised "in this year." Buyers, respectively, are disappointed.

Still, we hope that in 2014 all will otherwise.

Where is wearable electronics?

Most of 2013, we were convinced that Apple will release its first wearable device - iWatch. Instead, Pebble, Qualcomm, Nokia, Adidas, and, most importantly, the Samsung provided a huge amount of his wrist novelties.

Apple stand by and just watched.

But in 2014 the situation must change. Let's look at the signs: the company introduced the M7 co-processor, reads the information from the motion sensor on the iPhone 5s, iPad Air and iPad mini Retina. And it works with third-party applications, for example, Day One and Nike Move +. Also, the company has recruited leaders from the world of fashion: Angela Ardents, former CEO of Burberry, and Paul Deneva - former CEO of Yves Saint Laurent.

It is obvious that Apple iWatch plans, but we'll see him in 2014? Known analyst and an expert in the industry, Tim Bajarin does not think so:

I am confident that Apple is working on wearable technology, but it's still - far future. However, despite the general interest, the category of "wearable" is just beginning to emerge. That at least one of these products, "shot", the design should look fashionable. Clock - this is the subject of the world of fashion

Carolina Milanesi, an analyst working for a long time in the field of technology, also expects Apple's something that you can wear on your wrist or neck. As Bajarin, she believes that Apple will release will be very different from the clumsy Samsung Galaxy Gear, and will feature more "independent" functionality apart from the iPhone.

My opinion is that Apple - the only company in its sector, which is inextricably linked with the concept of style. In Apple know that people do not want on your wrist something ugly. And now, when they saw the mistakes made by other companies, they are ready to release something that will be a step up - the most attractive and functional smartwatch on the market. On New Year's holidays in a year they will become the best-selling gadget.

screen Sizes

Apple conservatism in relation to screen size contrasts strongly with the Samsung policies created any options from 4 to 10 inches. However, if you believe the rumors, Apple will expand the line of products to create more iPad and iPhone, and 2014 would be ideal for this experiment direction.

Bajarin added:

Absolutely we see something with a larger screen. They are unlikely to be 6 inches - it would have a tablet. 5-inch iPhone is much more likely

Milanesi said that the increase in screen touches and iPad, iOS that, of course, perfectly cope with larger screen sizes, but just for Apple iPad no need to do more. "I can not imagine what would make a 12-inch iPad" - she says.

This is logical. If you do not know what would make a great iPad, why Apple to create it? "Apple - a company that every time tries to make use of their devices more useful and convenient, it is what distinguishes it from the competitors that prefer technology for technology "- said Milanesi.

In my opinion, the larger screen size of the iPhone makes sense - the market situation shows that people want to buy more smartphones. Moreover, this is the main reason for which Apple users are switching to Samsung Galaxy line.

Do not forget about Apple TV

Despite the fact that even Steve Jobs told his biographer Walter Isaacson, that came up with how to create an "integrated television set", Apple has a lot of work. Many predicted the emergence of Apple TV set this year, but it was never released.

However, it could happen in 2014. Milanesi said Apple's, most likely, will release a cross between a TV and a Mac. Sounds plausible, although the iMac looks like in the built-in TV tuner.

Bajarin, on the contrary, thinks that the full kit - this is a very controversial option and probably in the future, the Apple TV set-top box just received a major update.

More recently, Apple has made a landmark acquisition - it bought an Israeli company PrimeSense, was engaged in movement sensors Kinect Xbox 360 and has since created a lot smaller sensor and powerful. Now all this belongs to Apple and its ability to significantly grow.

Apple may add these sensors to a new generation of Apple the TV, says Bajarin, but it will not immediately. I think that we will see a radically redesigned interface with support for Twitter and hashtags, and management with gestures. Similar technology, perhaps in the distant future we will see in the iPad, and in their cars (many say Apple growing interest in the car market).

Probable and unpredictable

• The "space" Apple campus Cupertino has received an official approval of the authorities. Construction will begin in 2014.

• Presumably, there will be a new generation of processors - A8 and M8, and the iPad Air will receive enhanced resolution.

• iOS will receive the update, but it will not be iOS 8. Perhaps something like the iOS 7.5.

• Milanesi said that the arrival of the Apple Angela Ardents can seriously affect the appearance of the Apple Store, and sales policy as a whole. Apple will continue to maintain their inherent Shop "boutique feeling" and to attract more and more customers.

Apple takes up the job

• Analysts believe that in 2014 Apple will extend its influence in the field of business and entrepreneurship.

• Bajarin believes that even the creation of a larger tablet (eg, iPad Pro) will not be able to give people the opportunity to work without the help of laptops. Probably, Apple will continue to move in the direction of multitasking improvements, productivity and efficiency of their tablets.

• Milanesi suggests that Apple should work on multitasking in the iPad: is possible to add multiple desktops or something similar.

Also in the next year

• In addition to the main points of the program, Apple will likely update the iPod, notbuki, iMac and work on packages and iWork iSuite.

• I also think that in 2014 Apple will improve iCloud, and possibly launch a campaign to bring it to the attention of users.

• In the end, Apple has a huge scope for innovation. Maybe we will see a game console? Or radically new device for the car? Also, it is very likely to increase the number of devices operating on Touch-ID. However, what really would like to see is something totally unexpected.

***

And what I would like to see from Apple in 2014 for you personally? What do you expect from kupertinovskoy company and fulfilled your expectations for this year? Share your ideas and opinions in the comments.

(via)