How to make money with Ozon

«I perceived the idea of ​​a store as something frivolous. And in vain "

During the pandemic, I was bored at home. To distract myself, I decided to open a store and try my hand at online sales. At first, no one took my idea seriously. But I quickly got down to business: I invited my friends, who have been making dishes for almost 30 years, to sell their products. They agreed, so the store was born

I wanted to enter the marketplace without delay, so I immediately found a technology partner: UPMARKET helped me deal with everything from registration to logistics. The preparation took several months. After the launch, the first order came in just a couple of days.

Emotions here are like fishing. Preparing for the opening is a collection of gear, anticipation. When you launch a store, you feel the excitement of casting a fishing rod. The catch, that is, the order from the client, brings satisfaction and the desire to repeat success.

Sergey Kovalev

Shop owner

As the store began to grow, I hired an assortment matrix expert, a product card specialist, a marketer, and a designer. Everyone has a free schedule, they work on freelance. I still cooperate with technical partners: they competently close all questions on logistics, communication with pickup points and customers. My job is to control finances. I could do all this myself, but I like two things: fishing and watching how the processes work without me.

When I had a retail outlet, I paid a lot of money for rent, repairs, purchases, window dressing. In an online store, everything is different, it's about closing needs, not impressions.

Sergey Kovalev

Shop owner

I don't have a goal to become the biggest seller of tableware on Ozon, but I want to keep and increase the turnover. To do this, I turned to an ozonologist - these specialists help with the development and scaling of the business. We are always in touch: we hold meetings weekly to analyze the situation and outline a plan of action.

Now I understand that in vain I considered the idea of ​​​​a store as something frivolous. Yes, and friends who did not believe are now asking for help with access to the sites. The ratings and turnover of my store are high, I plan to grow further and even launch my own brand.

«You can become a classy ozonologist in six months”

I am a graduate philosopher, first building an academic career. But I wanted to increase income. Then I went into marketing and got a job in a company that was just entering marketplaces. A month later, at Ozon, with minimal effort from the team, the turnover increased from one to one and a half million. Then I realized: this is what you need.

When the platform itself started recruiting ozonologists in 2022, I decided to participate. Beginners can take free courses at Ozon University, but I didn’t have to - I already knew the marketplace well. Passed the test quickly and got to work. Everyone chooses the format here. Some colleagues provide one-time services, such as adding product cards. I prefer to cooperate for a long time and engage in complex store promotion. I think it's more efficient. It takes a lot of time: although I work remotely, the load is not much different from office work.

It is important for an ozonologist to always be in touch. However, you should not forget about the boundaries with clients: not all problems should be rushed to solve at night.

Dmitry Burlakov

ozonologist

One of my clients is the SVK store. Sergey started working on the marketplace as a hobby, and when he saw the prospects, he got excited about development. We created original content, worked on SEO optimization and set up ads. The seller willingly experimented, and the store began to grow: the turnover from 200-300 thousand rubles grew to 2.5 million. And it seems that this is not the limit.

The salaries of ozonologists are different - everyone evaluates their own work. Often colleagues work for a percentage of turnover. I am not focused on sales: I take from 30 to 75 thousand rubles a month from each client. Now I have 10 of them. I believe that an ozonologist is a promising profession. The entry threshold is quite low: in six months anyone can join, especially if they have experience in marketing or social media management. And this is good: there are many sellers and everyone needs the help of promotion experts.

«During large sales, I issue orders together with my employees.

The idea to open a PVZ appeared in 2018. I saw a pick-up point in a stationery store not far from home, I wanted to open the same one. Decided to launch during a pandemic. chose Ozone, because they offered loyal and understandable conditions for the franchise: opening card, financial support, training, brand book.

There were no difficulties, because I immediately assembled a team of like-minded people. These guys can talk to almost any landlord and know the area like the back of their hand. During the first six months of working with Ozon, we opened five pickup points and quickly recouped our investments - we got to the New Year and March 8th. Now I have 23 points, but I do not plan to stop there.

The number of employees is constantly changing: someone leaves, someone comes - you cannot do without a turnover in this business. Now I have about 60 people working for me. On average, I pay each shift from two thousand rubles, plus bonuses, depending on the workload. And it is different for the points: someone receives 70 parcels, and someone - 450.

Where there is a large flow, we put an additional employee or call the manager for help. And during large sales, we work and give out goods to the whole team.

Alexey Taidakov

Pickup point owner

On ordinary days, I deal with organizational tasks: there are many of them, this business is far from being a passive source of income. IN PVZ I visit from time to time: I am always pleased with the quality of service and the high level of communication between my employees and clients. Sometimes I meet with sellers - when they bring goods to the pickup point, they are all pleasant and responsible people.

Until there were 15 points, I simultaneously worked as a jewelry chain manager. Now there is no need for this: on average, one point brings 50-100 thousand rubles a month. Gradually, we ourselves begin to trade on Ozon. PVZ is used as a warehouse. This is convenient: the client placed an order for my product on the marketplace, and then all that remains is to transfer the item from one shelf to another and send the goods through the system.

«After the launch, the store began to grow rapidly and increase turnover from month to month.

I am in charge of the technological direction in the fulfillment center. We help sellers work with marketplaces at all stages - from labeling and shipping goods to promotion. We have two warehouses - in Moscow and St. Petersburg - and a team of 100 people.

They partnered with Ozon in 2021 to expand their client list and increase revenue. To start, it was necessary to go through a three-month "trial period". During this time, we had to attract 10 new customers, and each of them - to make 10 sales.

Such “onboarding” used to be mandatory in order to become an official technology partner. Now the rules have changed: technical partners and sellers cooperate on their own under market agreements.

Elona Yurikova

Head of Technology Partnership UPMARKET

In the beginning, we missed the deadline of three months, so we took our time. And then we found this introductory and realized that, it seems, we do not have time. Then we accelerated powerfully. All 10 vendors were closed in the last month of the trial period. We did it!

One of our first clients on Ozon was the SVK store — Sergey applied in November 2021. The request was simple - to enter the marketplaces. Prior to this, the client did not work in this format. We analyzed in detail all the commissions, additional costs, selected the appropriate logistics scheme, calculated the economy of the store.

At the same time, we decided to provide the client with fulfillment: the SVK store worked with the Ozon warehouse, but needed additional ones. So we closed two needs - a warehouse and all the technical work in your personal account. After the joint launch, the store began to grow rapidly and increase turnover from month to month.

We work with each seller individually. After all, a lot depends on the person himself: with someone you need to deeply and in detail analyze all the nuances, someone already has knowledge about marketplaces. For all the time we have brought more than 600 stores for sale.