You are led to advertising? How to regain the right to choose

Sometimes it seems to me that advertising does not work, that all these unnatural smiling faces on the posters may cause only pity for the models that are so perekorezhivshey. You think: "Maybe, advertising operates on someone, but certainly not to me." But it's hard to argue with the facts, and when you realize that in your basket is exactly what this morning saw the banner, you can not continue to build his illusions.

I really liked the most important task of advertising Foster:

Advertising the right products, as they are:

- not much different from each other;
- most people do not need.

The second paragraph of makes you wonder: do I need everything I buy?

I remember one story. Many supermarkets accept such action when it is necessary to paste in a book of stickers that you get for the amount of the purchase. Then you can buy something at a discount. On the one hand, it seems, why not, and so I just buy all the time in this store?

I also once tried to paste the stickers, and when they had enough, start to see what you can buy at a discount. For example, a new kettle. I have a kettle, it works, but it is old. Maybe buy a new one for the stock? I saw the price, like normal. And then I decided to look on the Internet, how much he really stands.

In the online store, this model cost a little bit cheaper than the store "discount." But the essence of this story is that stores will NEVER sell something to their own detriment.

The bottom line is that I decided to buy a kettle, when it was I do not actually need. Of course, not bought, but after considering it. And it's sad, because it is repeated with all the goods.

That means we need to develop some kind of system, not to live under the influence of advertising. If there is a question: "Why not live, what the big deal?":

• it forces us to make the wrong choice;
• just frustrating when you realize that you are manipulated;
• it makes buying more and more of what you do not need.

So, it is impossible to escape from it? Just go into the taiga, where there is no advertising? Perhaps you can at least reduce this impact. I think here it will help:

1. Keep track of yourself

Just can try to keep track of their desires. It's easy enough, the main tune. I have obtained almost always, except in such cases, when I simply do not remember or I do not even think about the motives.

If you come up with something to buy enough seconds to scan your memory and see why it's such a desire. As a rule, a number of answers: heard on the street, someone was telling a story about a product or its told you saw the ad banner, advertising on television advertising surfaced in the application.

At that point you just do not pay attention to this ad as we used to do, but the desire emerges later. What a handy advertising tool, it is the subconscious mind! Just sufficient time for you to receive signals, as their own will.

Just try to monitor their desires, for no apparent reason pop in my head. This does not mean that we should give up all that is wanted by someone's will, use on health. Just you know how often you are under the influence of advertising.

2. Minimalism, as it is

In fact, we do not need everything that we purchase. It brings joy, the joy of small short-term, yes. But these small pleasures can be obtained in other ways.

Remember a time when you did not have the extra money to purchase, probably at least once in life you have had such a time. Are you then, not happy? There were other little joy, always, but they are free.

When something wanted, it is difficult to resist to buy it right now. It's such a childish sense, absolutely illogical, like a gust, when the child inside stomping his feet and crying.

If you are distracted for a moment, just leave the shop, promising himself to return, you are unlikely to return for a thing, because the rush will take place, and there will be only the fact that it is an unnecessary thing to you.

So it is possible to bring in minimalism - check yourself every time there is a rush to buy something unnecessary. Think if you really need this thing, or you just want to buy? Or leave in order to return, or, most likely, no.

3. check the facts

If I had not looked real prices kettles online store, I would have most likely made this useless purchase. So, before you buy something, check the real value, some facts, real counterparts.

Of course, you will not bother about each product, but for larger purchases, it is possible to spend a couple of minutes to study the summary. Especially it concerns the different "extremely profitable stocks."

I'm not saying that at all without advertising would be better, then we would not know the half of products, some of which are really worth to buy them. I'm talking about personal choice, which should be for everyone. And, best of all, at least in part, you can get it back.

And you have been cases where advertising has played a cruel joke with you?