How to make decisions about investing money?

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Seth Godin - writer and entrepreneur, author of numerous books and marketing guru. In his blog we draw a lot of interesting ideas. We already wrote about it "Atomic method" to create presentations. Today our post dedicated to an interesting thought Seth about how to decide whether to buy a particular item or service, or it will not so necessary as it seems.

We often recklessly make decisions when it comes to big money, and marketers are well aware.

Imagine you buy a car for $ 30,000 and at the same time, you can install a more powerful stereo 18 speakers, 100 watts for only $ 500. Will you do it?

You may choose between a job that you like and that, where the pay is higher. What do you choose?

Or, let's say you are comparing two universities. One - a prestigious and hostel there is better, but for the training will have to pay a considerable sum, another university easier, but you there is provided not only free tuition, but scholarships.

In most cases, each of us will take a stereo, but up to this point the sound quality in the car is not very and care, even at home, many do not have a super-stereo, and the university choose the road, because the training - it's so important. Perhaps this is a good choice, especially if you have the means to pay for his studies, because many people do not have them.

But think about this: the money - it's just a number.

When choosing a stereo, we begin to think how great it is to drive a long distance, listening to music in outstanding quality, and a small price to make sure our choices and final. After all, we do not lose anything except the numbers: $ 500.

The amount you have to pay for all the time studying at the university is so big that you can not it somehow really appreciate. It is not the number, probably you face on a daily basis. What do you get for the money? Probably mostly daily sense of pride and self-worth on what you are studying in a prestigious university.

Stop use numbers and think in a different way.

Would you buy a stereo system, if for the sake of it you will have a year to give a cup of coffee at the weekend in a Starbucks?

And if you choose the university easier, you can buy a car or to spend money on additional courses (perhaps more necessary than the main specialty), in the end, you may not have to get into the loan, you will pay a few more years after the end University.

The idea is to stop comparing your dreams with numbers that did not really mean anything. Compare one dream to another, to choose what you really need.