WHO has saved legendary advertising Apple

Probably impossible to find anyone who has not seen the legendary Apple advertising based on the "1984". But few know that before going this infomercial was almost on the verge of canceling the show.

Of course, the initiative to cancel the screening of this movie did not come from Steve Jobs, he liked this ad. Against this decision insisted Apple's board of directors, in particular - Mike Markkula, who wanted to give up ChiatDay advertising agency services, the then Apple marketing. John Sculley, CEO Apple company at that time, suggested the agency sell air time period the final of the National Football League, Apple's chosen, instead, to show that promotional video.

As a result, ChiatDay sold one of the two blocks of advertising time, refusing to sell the second block and Apple lied that it is too late to sell the second block.

The most interesting thing in this story is that when Woz learned of the situation from the commercials, he suggested to Steve instead of paying $ 800,000, making for half of this amount. Through this world still I saw this amazing advertising.

[via Gizmodo]