In Russia, the popularity of shawarma has grown dramatically. Are you involved in this?
Miscellaneous / / June 22, 2023
Delivery services and grocery stores record an increase in demand for shawarma. About it report Vedomosti with reference to Yandex. Food”, Ozon fresh, Azbuki Vkusa, Perekrestok, Donera42 (Dodo Pizza), as well as OFD Platform analytical firm.
For individual enterprises and aggregators, sales of this dish grew by 100-200% over the year. The growing popularity of shawarma is associated with the low cost of the dish compared to other types of fast food and the rise in the price of pizza and sushi in Russia. According to the OFD Platform, the average check for this dish is now 171 rubles, while for burgers, pizza and rolls - 236, 378 and 435 rubles, respectively (per position).
Also, sales growth is associated with an increase in the range. Shawarma has long been popular with consumers, and now the largest retailers (Perekrestok, Azbuka Vkusa, and others) have begun to offer it, as well as delivery services.
And how often do you eat shawarma - and have you begun to buy it more often lately? Tell in the comments!
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