How to Write a Cover Letter That Gets a Recruiter's Attention
Miscellaneous / / June 05, 2023
What is a cover letter and why write one
This is a short text that explains why the company should consider you. More than half of Russians do not consider it is necessary to write cover letters, but nevertheless it is useful to say a few words about your experience. For example, if you are applying for a creative position: it is easier to show creativity in a letter than in a concise resume. By the way, sometimes the employer directly indicates in the vacancy that they will consider only candidates with a story about themselves. The presence of the text will show that you have carefully read the requirements.
A cover letter becomes essential when a resume seems to fall short. Let's say you retrained, and there is no experience in a new direction yet.
Victoria Ignatenko
Employment manager at the web faculty Yandex Practicum.
If you change profession, it is important to explain it. It is not very clear to the employer why the candidate worked as a cook for 20 years, and then decided to become a marketer. Tell us how your skills can be useful to the company. For example, the same chef knows how to work in a team and, most likely, has creative abilities. It will come in handy in marketing.
Another "dark horse" for the employer is a young specialist. There is a risk that such a person will be disappointed in the profession and quit. Therefore, it is important to show your motivation, to talk about educational achievements that were not included in the resume.
Writing a couple of sentences is important when you are considering vacancies from different industries. For example, programmers are needed in banks, IT companies, and large enterprises. A resume in this case can be general, and your advantages for a particular area should be indicated in the letter. For example, the bank will definitely evaluate if you have an economic education or you worked in a fintech startup.
Before sending your first cover letters, it can be helpful to show them to someone who has experience in hiring. Yandex Practicum has career center, where students and graduates are helped to write resumes, told how to properly respond to a vacancy, and trained to pass interviews. The online education service will help you master programming, data analysis, marketing, management and other modern areas. If you don’t know which IT profession to choose, a free test from experts of the Workshop and methodologists of Moscow State University. It will take half an hour, and at the end you will receive a detailed analysis of your experience and interests. And also - career options that suit you.
Choose IT directionHow to write a cover letter
Templates from the Internet can be used as a sample, but not exactly copied. The recruiter should get the impression that you are interested in a particular company, and not responding to everything. If you resort to the help of neural networks, be careful. They will generate a letter based on the data you provided in the resume, but the text may turn out to be dry or, conversely, overly frivolous. It is better to write in your own words, without going beyond the formal business style.
Victoria Ignatenko
Custom writing is appropriate if you are looking for a creative job. It can also be appreciated in a company where humor and creativity are welcomed. This can be understood by the tone of the vacancy and information on the site in the sections "Mission", "About Us". If the company, on the contrary, adheres to a business style, then it is better not to joke in a cover letter.
Make sure the letter has a clear structure.
Say hello to the recruiter
If the vacancy contains the data of a specific specialist, you can contact him by name.
No: Good day, dear company!
Yes: Hello Anna!
Please indicate which position you are applying for
Often a recruiter works with several vacancies. If you are sending your resume by email, specify in the subject line what kind of work you are interested in. Avoid complex and formulaic phrases.
No: I ask you to consider my candidacy for the position of a leading marketing specialist.
Yes: I want to work in your company as a marketer.
Write why you are suitable for the position
It is better not to duplicate information that is already in the resume. Add more specifics.
No: I know English at Advanced level.
Yes: Worked in an international team where the language of communication was English.
Explain lack of experience
Even if you previously worked in a different field, try to highlight the skills that will be useful in a new place.
No: I'm interested in trying my hand at UX writing, so I applied for your job.
Yes: I don't have experience in UX writing, but I used to work as a journalist.
Emphasize specific skills
The purpose of a cover letter is to strengthen your resume and reveal you as a candidate. Therefore, even if you really need a job, do not put pressure on emotions and do not beg the recruiter to look at the profile.
No: I have always dreamed of working for your company! You will definitely not be disappointed in me!
Yes: I have experience in developing financial applications on iOS.
Add a final part
Write that you are ready to come for an interview or complete a test task. Duplicate contacts by which you can be quickly contacted: phone number, messenger.
No: Thank you for your attention!
Yes: I will be glad to meet you personally. You can contact me at +7926 123‑45‑67.
Here are a few more tips to help improve your writing:
- Limit yourself to 3-5 short paragraphs of text. A recruiter can view dozens of resumes a day, and he hardly has time to read a few pages. Such a volume is appropriate only when looking for a person for a leadership position.
- Stick to the “one paragraph, one thought” rule. A text in which the author jumps from one idea to another is difficult to read.
- Check spelling and punctuation. This is worth doing, even if the position you want to get is not related to texts. About 77% of recruiters reject summary, if it contains typos and grammatical errors. And they see the cover letter first, so they may not get to the questionnaire.
What not to talk about
If you have not worked for a long time, do not fill in the gaps with non-existent experience. Some companies vet applicants and the scam may come to light. Tell in the letter that you were employed on a temporary project or studied. Sometimes the break is due to personal reasons - for example, you spent several years on parental leave. In this case, it is better to write the truth than to use vague language about self-development. A couple of months of professional downtime can not be explained - indicate in the resume only the years of employment.
In the cover letter, they will definitely be superfluous:
- Personal information. If the employer becomes interested in when you got married and what your passion is, he will ask about it at the interview.
- Stamps. All candidates are punctual and stress-resistant when they need a job. Do you want to emphasize some quality? Give an example. Let's say you helped the company participate in tenders - this is an excellent indicator of strong nerves.
- irrelevant experience. If you worked as a merchandiser at 18 and now want to become a business analyst, you can skip this career episode.
- financial expectations. It is better to discuss them in person. By the way, if the change of profession is due to the fact that you were not satisfied with the income in your previous position, this should not be stated directly either.
Victoria Ignatenko
For everyone, salary is one of the main motivations, but I would recommend not relying only on it. For the company, this is a wake-up call that you will leave as soon as difficulties arise or a more expensive vacancy is found. Think about what you like about your job and write about it. After all, you can make good money in different areas, but you have chosen this particular profession among hundreds of others.
You can start a career from scratch at any age if you choose the right profession that will really bring pleasure. To make sure that you have made the right decision, you can go to the Yandex Practicum free introductory part of any course: try to complete the first tasks from real practice, practice on simulators, and only then decide whether you are ready to pay for the training in full. And if it turns out that the profession does not suit you, switch to other areas.
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