IPhone fell in price in Russia: discounts up to 13% in large networks

Prices for the iPhone in large Russian retail chains decreased by an average of 6%, and for a separate model - up to 13%. About it report Izvestia with reference to insiders in the industry.

So, in re: Store iPhone fell in price by 1-5 thousand rubles, depending on the model, in the MTS store iPhone 14 for 128 GB fell in price to 78.5 thousand rubles (13% discount), and in M.Video - Eldorado iPhone 14 Pro 256 GB fell in price by almost 10%, to 126 thousand rubles.

Representatives of re: Store noted that the current line of Apple products traditionally becomes cheaper in anticipation of the autumn presentation of new products. This year is no exception: iPhone, iPad, MacBook and Apple Watch have fallen in price in the chain stores.

Also, prices are constantly changing depending on the purchase price, demand and other factors. Parallel imports also contributed to the cost reduction: Apple does not regulate its volumes in any way, so the market was overflowing with iPhones. Stocks are more than enough, and demand is low - both for the iPhone and other expensive devices.

With the Apple Watch Ultra, the situation is similar: about 6 thousand such devices are imported into Russia every month, and about 2.5 thousand are sold.

Another factor is the switching of Russian users to devices with Android - due to non-working Apple Pay and the lack of applications in the App Store that cannot be downloaded on alternative resources (for now).