Google will remove third-party cookies from Chrome

Google refuse from third parties cookies in chrome. Thus, the company wants to make surfing the Internet through its browser more private.

As a reminder, with the help of cookies, marketers can show users ads based on their interests, since these cookies track the actions in the browser.

Google Developers They say on blocking cookies from 2020. Instead, within two years it was planned to introduce proprietary standards Privacy Sandbox. They should reduce the amount of data passively transmitted by the browser to third parties and essentially change the way ads are targeted on websites.

Three years later, Google is finally ready to move to the new standard. Privacy Sandbox support will arrive this summer in Chrome 115. However, at first, the option will be available only to a limited number of testers. And in the first quarter of 2024, it will spread to 1% of browser users.