An idea for a business is an Ozon pick-up point. Here are 6 benefits for outlet owners
Miscellaneous / / May 15, 2023
We explain why a franchise is a simple and convenient format for aspiring entrepreneurs.
What is a franchise
This is the right to conduct business on behalf of a company and use its technologies. There are always two actors here: franchisee - franchise buyer brand franchisor is her salesperson. The format is good because it does not require much experience from the entrepreneur: the franchisee receives a business plan, advertising strategy and other commercial developments of the selected company.
Today in Russia there are more than 3 thousand different franchises. For beginner businessmen, the online trading sector looks interesting: last year, the number of online orders has grown by 65%, and the volume of the market in rubles increased by 38%. Analysts supposethat growth will continue. The main players here are marketplaces. To their share in 2023 have to more than half of online sales.
I want a franchise businessWhy you should open an Ozon pickup point
1. The first time you will receive financial support
For novice franchisees, Ozon offers up to 350,000 rubles per month for business development. The amount of payments depends on the location of the point of issue. You can estimate the exact amount by map. Let's say you want to open a point in Serpukhov on Karl Marx Street. Then you can receive about 175,000 rubles a month.
Money will be received immediately after the start of the work of the item. And on the third month, Ozon will check whether you have reached the minimum turnover - it is also indicated in the conditions. If you manage to earn the required amount, financial support will continue for several more months.
2. Advertising and promotion of the brand takes over
As soon as you open a point, Ozon will add it to the list of delivery points on the site and in the application. The mark will appear on Yandex, Google and 2GIS maps. The company will provide a sign, a uniform for employees and useful little things - from pens to advertising posters. And every month you will receive analytics and advice on the development of the project.
Ozon has area managers in each region. These employees teach newcomers to work with orders and returns, advise franchisees on all controversial issues. In addition, you can follow the news of the marketplace in the telegram channel for business "Ozon and partners: live news».
Become an Ozon Partner3. No need to fiddle with paperwork
From the decision to become an entrepreneur to the opening of a point, it can take only two weeks. For this you need:
- Register an individual entrepreneur or legal entity.
- Download app "Item Ozon» or register via web versionto select a location for the item.
- Find a suitable room, rent it and make cosmetic repairs.
- Sign an agency agreement with Ozon.
The marketplace has a service "virtual assistant». This is a ready-made step-by-step instruction that helps the franchisee to launch a point and take into account all the nuances. For example, the assistant will tell you that for a start it is worth choosing a room from 25 m² in a busy place. Suitable options in residential areas, near shopping centers or near kindergartens.
4. You can earn not only by issuing Ozon orders
Franchisees have several options for making more money. For example, to participate in the partner delivery program, which helps sellers from China, Turkey, India and the UAE to send orders to Russia. The marketplace accompanies the parcel at all stages: from the transfer of goods to the carrier to delivery to the Ozon point. And the task of the employees of the point is to give the thing to the buyer. In addition, you can accept orders from Boxberry, CDEK and other courier services.
Another option is to serve Ozon Bank customers. For example, give them Ozon Cards to pay for purchases on the marketplace and in stores. You can learn about all the ways to receive additional income from the regional manager.
5. Business can be launched even in the village
Starting in a small town is easier than starting in a city. For example, if no more than 2,200 people live there, then the requirements for the location of the future point do not need to be observed. You can open a distribution point even in a rural store or in a private house. All you need is a computer and a barcode scanner. Orders will be delivered by the marketplace courier, and you will only have to issue packages to buyers and mark them in the application.
6. You will become a partner of an already well-known company
Ozon is the most recognizable e-commerce brand and one of largest online stores in Russia. The marketplace launched franchise pickup points in 2020, and after a couple of years it became the most popular at entrepreneurs. From January to September 2022 alone, more than 2,000 partner outlets opened under the brand name. The choice of businessmen is understandable. People are more willing to buy from a well-known company, which means that investments will pay off faster.
By the way, about finances. Franchisees receive income every month. Payment depends on the number of issued orders and the tariff. For example, when working in the city, for each item up to 5,000 rubles in the order, the owner of the item receives 5% of its price. And if the product costs more, Ozon will charge a fixed 250 rubles for it. The conditions for the village are slightly different: the franchisee receives 2.7% of the cost of each product up to 9,000 rubles, or 250 rubles for more expensive items.
To start your own business, you need your desire and a little effort. Ozon will take care of the rest. They will tell you how to choose a room and make repairs, train employees and advise a new point to buyers. And the marketplace team will always be in touch to help the pickup point pay off as quickly as possible.
Open a pickup point