8 tricks that will help you write really bright texts on social networks

1. Find your voice

Imagine the impression you want to make on your readers. Let's say you are trying to create the image of a professional in your field or a friend with whom you want to have a heart-to-heart talk. The mood and tone of publications will depend on this - respectful, caring, playful, businesslike. To find the right intonation, consider who your followers are. What do they talk about with each other, are slang, jokes, and maybe even sarcasm acceptable in their conversations. Most likely, the voice of your publications will be similar to the way readers communicate.

2. Highlight the main idea

Many users don't read texts completely, but simply run through them with a glance. To attract the attention of subscribers, formulate the main idea already in the title and first phrases. Imagine that you are writing a text for a person who is not familiar with the subject of the blog, and you need to convey the idea as simply and quickly as possible. Also, avoid complex vocabulary and confusing metaphors that only a select few will understand - this way you can hook a wide audience.

3. Structure your text

Readers often access social networks from mobile devices, where the page size is smaller than on a laptop. To make it easier to move through the text, you can break it into paragraphs of 3-5 sentences and separate them with blank lines.

If there is a sequential listing in the text, use lists so that the paragraphs do not merge into a continuous canvas. And key ideas can be highlighted in bold or italics. But do not overdo it - let one or two bright quotes be framed this way.

4. Tell a story

To attract attention of readers, start the post with a vivid narrative. And you don’t need to specifically invent something - look for cases from life that may be of interest to your subscribers. In a collection of tips on how to get into a regular workout, you can tell that you used to buy a gym membership every New Year, but did not use it. And the story of how you pumped up your self-confidence will be complemented by a funny memory - for example, how a teacher caught you cheating on an exam. Try to keep the intrigue - let the reader know only at the end of the post how you dealt with the problem.

5. Get rid of formulaic phrases

Feel free to delete expressions like “everyone knows that”, “you will surely agree”, “it is traditionally accepted”. A good post should catch the reader, and such turns only make it difficult to read. Many phrases can be simplified: “today” easily transforms into “today”, and “as soon as possible” into “quickly”. If in doubt, check the text using the services "Glavred" or "spelling». They will highlight phrases that are worth reworking.

6. Add emotions

Write in a lively language, as if telling a story to a friend. Use synonyms. Break long sentences into short ones. Add emoji where appropriate. But do not put several smileys in a row and do not replace words in sentences: people can interpret symbols in different ways. For example, for someone, folded hands mean prayer, and for someone - “high five”. And to enhance the meaning of what was said, put emoji at the end sentences, not at the beginning or middle.

7. Use active voice

Sentences in the active voice are shorter and easier to read. In addition, the passive voice can sound evasive. Compare: “a decision was made” and “I decided”. Active voice makes the text more personal, and also helps to add dynamics - this is especially important for long posts.

8. Leave a call to action

Invite readers to comment, follow the link, subscribe to your page. When the post ends as if in mid-sentence, the user can ignore it. The call should be simple: “Did this happen to you?”, “Did you like the post? Share with your friends!”, “Write in the comments what you think!”

Periodically ask your followers what they want to know from the blog, or invite them to ask you questions. This way you can not only increase activity, but also stock up on ideas for new content.