Short videos, longreads or memes: 5 questions to help you choose the format for your blog

1. What do you like?

Blogging on a topic that does not match your interests will not work for a long time. Therefore, it is better to think at the start which format is more familiar to you and what content you are ready to share on an ongoing basis. For example, if you're a great memelogist and always the first among your friends to start using fresh viral jokes, you could start a humorous blog. If you love sharing life stories and making travel videos, start a vlog channel. If you love cinema, post news and reviews. If it’s difficult to decide on your own, find out the opinion of your friends: ask what topics they are ready to listen to you for hours on.

2. What does the audience love?

A blog without subscribers will turn into a personal diary. Therefore, it is worthwhile to look in advance what the inhabitants of the site where you want to be located prefer. Go to the feeds of recommendations and tops, analyze the selections. Additionally, it is worth looking for studies and statistics - data published by the platform itself or specialized publications. From there you can learn popular topics and formats, as well as learn about the most active pages not at a particular moment, but for six months or a year.

On a Russian social network ЯRUS you can blog on various topics and publish content in any format - from texts, photos and videos to podcasts and songs. Finding subscribers will be easy: audience ЯRUS - more than 10 million people.

ЯRUS is a cozy social network!

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You can see what other authors are creating at home page. All new content automatically goes there, and at the top are the posts with the most likes and comments. Hot topics are easy to find by popular hashtags: type the appropriate tags for your post in the search bar ЯRUS and browse the catalog. Hashtags will help attract readers who are interested in content on a particular topic. And if you need inspiration, take a look at the story of the main YARUS feed “Top Bloggers” and “New Authors”.

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3. Where does your comfort zone end and are you ready to get out of it?

Making videos can be a real challenge if you don't like being on camera or are afraid of public speaking. And if you can hardly endure disputes and discussions, blogging with reviews or personal opinions will become such a challenge - turning a blind eye to dissenting commentators will not work.

You don’t have to give up creating different content, even if you have to leave your comfort zone for this. Try to overcome internal settings: before posting texts or videos, show them to your friends and ask them to tell you honestly about the advantages and disadvantages of your work. And when you fill your hand and feel confident, publish posts in the public domain.

4. What technical capabilities do you have?

To write a text blog with microposts or even multi-page longreads, all you need is a laptop or smartphone. But to create photos, record videos or audio tracks, you will need additional equipment: camera (or a smartphone with good shooting quality), a microphone, lights and a computer that will pull programs for installation.

It is not necessary to buy expensive equipment right away: you can check whether you like video blogging or podcasting with the help of improvised gadgets. But over time, for the development of the blog, you will have to acquire everything you need. Think in advance if you are ready for such expenses. There is an alternative - to record videos and podcasts in an equipped studio, but the cost of renting it is also better to take into account at the start.

5. What blogs do you follow?

Choosing the same format as your favorite blogger is a working strategy. If you like this content, then you are probably already familiar with its features. In addition, it will be more convenient to follow trends, techniques, tools and get inspired. Scroll through your subscription feed more carefully: notice interesting features, write them down and use them on your blog. The main thing is not to copy other authors down to the smallest detail in order to avoid plagiarism.

Follow the posts of interesting bloggers in the social network ЯRUS help "Personal tiers". These are some kind of shelves where thematic content is located: memes with cats, news, philosophical posts. "Personal Tiers" allows you to create your own feeds in various directions. Click on the button "My ARUS" - "Create", enter a theme, select the desired format, come up with a name and add a cover. Ready! The number of "Personal Tiers" is unlimited - design as many ribbons as you want.

ЯRUS is a cozy social network!

AI TI SERVIS LLC

Price: Free

Download

Price: Free

ЯRUS is a cozy social network!

AO Dialog

Price: Free

Download

Price: Free

By the way, in the application ЯRUS there is more than just blogging content. Every day, you can find about 70,000 fresh publications from more than 10,000 official online publications and popular telegram channels in the News service.

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