Google is preparing a radical change in search to fight back against AI competitors
Miscellaneous / / April 17, 2023
An image generator, a chatbot, a dialog box for learning new languages and more will appear in the search.
Google is preparing radical changes in its branded search engine so as not to lose to competitors in the field of artificial intelligence technologies. The corporation launched many different projects, including a completely new search engine. About it writes The New York Times.
Insiders report that Google employees were shocked when they learned in March that the South Korean home appliance giant Samsung Electronics is considering replacing Google with Microsoft Bing as the default search engine on its devices.
Bing has been in the spotlight for years, but for the tech industry giants, the system got a whole lot more interesting when it recently were added new artificial intelligence technologies.
Google's response to the Samsung threat was "panic," writes The New York Times. It is estimated that the annual income from the contract with the South Korean giant was estimated at $3 billion. An additional 20 billion is tied to a similar contract with Apple, which will be renewed this year. The potential loss of such partners promises huge financial problems.
AI technologies like the Bing chatbot are fast becoming the biggest threat to Google's search business in 25 years. years, and in response, the corporation is in a hurry to create a completely new search engine based on similar developments.
The Samsung threat was the first potential crack in Google's seemingly unassailable search business, which was valued at $162 billion last year. Now their contract is under negotiation, and Samsung may still extend it.
Magi
One of the latest projects called Magi has already been launched. It may be a completely new search. A large team of designers, engineers and department heads is working on it - about 160 people in total. This system will offer a much more personalized experience than the current search, trying to anticipate user needs.
The system will understand what users want to know and offer lists of pre-generated options for various content. Also, the search will become more "conversational" - communication with it should be similar to a conversation with a person. Although advertising is not going anywhere, the source notes.
Google is expected to release the new tools to the general public next month and add more features in the fall. The company plans to initially start testing for a maximum of one million people, and by the end of the year this number should gradually increase to 30 million.
Other projects
- Other product ideas are in various stages of development. A tool called GIFI, for example, would be analogous to midjourney and allow AI to be used to generate images in Google Images results.
- Another tool, Tivoli Tutor, will have to teach users a new language using text conversations in a dialog box.
- Another product, Searchalong, will allow users to ask questions to a chatbot while surfing the web through the Google Chrome browser. For example, people will be able to ask what to do near the selected Airbnb accommodation, and AI will suggest options to choose from.
Jim Lechinsky, Google's former vice president of sales and service, said the company has been pushed into active new actions, and now she must convince users that she is as "powerful, competent and modern" as her competitors. Whether it works, we'll soon find out.
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