5 mistakes that prevent you from making money on a blog

1. No clear idea of ​​who is reading the blog

The audience gathers around a certain format of content, whether it's tips on how to start a business, or simple recipes for every day. If the topic and presentation of publications change from post to post, subscribers are unlikely to stay in the blog for a long time. Understand who you are writing for and what these people are interested in, and then decide what can be adjusted. Thoughtful work on the target audience will make readers satisfied and involved, which means that the number of subscribers and activity statistics will begin to grow.

2. The posts are not useful or entertaining.

Of course, for every content there is a reader. But gathering a large audience and growing a blog with the same type of boring posts can be difficult. To engage your followers, try improving your content in the following ways:

1. Add Expertise. Remember what area you are good at and focus on it. Talk about little-known facts, explain complex things in simple terms, share your opinion and personal experience.
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2. Find your style and pitch. Make jokes, use art, and add other details that will make your posts unique.
3. Communicate with readers. Chat in the comments, arrange polls, contests and other interactive activities - this will make the audience more fun.

3. promotion not working

Perhaps the publications are already interesting and catchy, but they are simply not friendly with the platform’s algorithms, which means they don’t get to the recommendations. This is a signal that you need to seriously engage in promotion.

At the start, it is not necessary to invest in advertising. Start by exploring the free tools that the platform offers. For example, add relevant hashtags to make it easier for users to find posts. And master the basic rules of SEO optimization: learn how to formulate successful headlines, select and embed keywords. Use these skills in texts to make your blog stand out in search engines.

On a Russian social network ЯRUS Several tools help bloggers to get recommended, including keywords and hashtags. The former are assigned by smart algorithms, while the latter are set by the authors themselves. Add targeted hint tags to your posts so that users will surely see your content in their “Personal Tiers” – feeds based on interests. For example, a video about a trip to Russia should be added with the mark “#travel”.

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In addition, the YARUS algorithms constantly evaluate the quality of the content. The neural network displays the posts of the best authors in the “New blogger every day” section and adds them to special collections - “New authors” and “Top bloggers”. In addition, all publications automatically fall into the "YARUS Bloggers" feed on home page site and application. The rating is updated in real time - the most viewed and discussed posts at the moment are in the top.

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4. Posts are very rare

While the blog is idle, readers can find other, more productive authors, and the platform's algorithms will lose interest in the natural promotion of your page. If it is difficult to control the frequency of publications on your own, try to draw up a content plan. Sketch out the topics that you will tell readers about in the coming month, think about what days and at what time the posts will be most effective. Do not be afraid that the schedule will harm inspiration: at any time, the plan can be adjusted and supplemented with fresh ideas.

5. Monetization tools not connected

After the appearance of a certain number of subscribers, the blog can make money on its own. But it doesn't have to stop there. Try other ways to monetize to increase your income.

1. Advertise. Now companies often seek partner publications even from authors with a small audience. Everyone has a chance to get an offer. But you should not agree to everything in a row: make sure that the products and services in advertising correspond to the topic of the blog.
2. Connect the donation system. With it, loyal subscribers will have a chance to thank you with a ruble.
3. Post referral links. For example, recommend products that you use yourself. So you help subscribers and at the same time get rewarded.