8 looks with Viva Magenta - the main color of 2023

Pantone Color Institute named main color of 2023. They became Viva Magenta. This is a complex red-crimson shade. Good news: it will fit perfectly into any wardrobe, including men's.

Looks with the main color - 2023 for women

1. For a date

The color of Viva Magenta is bright, but not defiant, so it allows you to collect at least a total look. For example, you can combine a leather skirt and a jumper of the same color. Add a coat and a high-soled Chelsea to them, and the look is bright, flirty, but comfortable.

What to buy

• Jumper from Colin's, 1 499 rubles →
• Skirt from Droid & I, 3 845 rubles →
• Coat from Vestiri, 15 490 rubles →
• Boots from Tofa, 6,800 rubles →

2. For relax

If you are not afraid of color, combine burgundy-raspberry with orange. For example, include loose-fitting trousers with a sweater in one set. Add high gray boots and a shirt jacket and go on an adventure.

What to buy

• Jumper from Ichi, 1 830 rubles →
• Trousers from Falinda, 1 540 rubles →
• Boots from Lolli & Polli, 4 999 rubles →
• Insulated jacket from Bad Queen, 17 842 rubles →

3. For work

If you are not very strict dress code, then Viva Magenta will easily fit into it, just in a quieter environment. For example, a red and burgundy blouse can be combined with a dark blue skirt and a beige jacket.

What to buy

• Blouse from Textile House, 1,795 rubles →
• Skirt from Love Republic, 3 599 rubles →
• Jacket from Mist, 4 599 rubles →
• Boots from Ascalini, 12,950 rubles →

4. For the holiday

Some outfits are good in their simplicity. For example, sometimes, to look spectacular, it is enough to wear a raspberry-burgundy dress and green shoes.

What to buy

• Dress from Suara Femme, 5 600 rubles →
• Shoes from Vitacci, 6 649 rubles →

5. On every day

The main color of 2023 harmonizes well with purple - this is what we will use. Add a burgundy sundress with a lilac turtleneck, a gray down jacket and boots.

What to buy

• Dress from Teratai, 3 490 rubles →
• Sweater from DeFacto, 999 rubles →
• Insulated jacket from Vara Nicco, 14 990 rubles →
• Boots from Dino Albat, 3 959 rubles →

Images with the main color - 2023 for men

1. On every day

Pants and a red-burgundy jumper go well with each other and, due to the difference in textures, do not look like a uniform. With sneakers and a down jacket, this look will be a great option for every day.

What to buy

• Jumper from Jlab, 2 721 rubles →
• Trousers from Indicode Jeans, 3 290 rubles →
• Sneakers from Puma, 8 490 rubles →
• Insulated jacket from Demix, 5 999 rubles →

2. For relax

It's simple: sweatpants, T-shirt, sweatshirt, sneakers.

What to buy

• Sports pants from The Cave, 2 950 rubles →
• T-shirt from N.O.A., 674 rubles →
• Olympic shirt from Koton, 1,790 rubles →
• Sneakers from Puma, 9 590 rubles →

3. To the exit

Suitable in case the event is not solemn enough for a costume, but you want to look more decent. A win-win combination: khaki trousers, a shirt in a complex beige-green hue and a jacket in a shade close to Viva Magenta.

What to buy

• Pants from Mango, 5 240 rubles →
• Shirt from Mango, 4 470 rubles →
• Jacket from Bazioni, 12 210 rubles →
• Shoes from Henderson, 9 995 rubles →