Demand for iPhone in Russia fell by 2.5 times

Demand for iPhone 14 models in Russia since its release this fall has fallen by 2.5 times compared to sales of gadgets from the previous series last year. About it write "Izvestia" with reference to the data of mobile operators and distributors.

From September to mid-November 2022, 400,000 iPhones were sold, which is 60% less than in the same period in 2021 (1 million units). Experts note that the demand for Apple smartphones has fallen in less than a year as a whole. This year, 2.96 million iPhones were sold in Russia (from January to November), which is 35.2% less than in 2021.

Apple shutdown cited as main reason for record low demand for Apple smartphones Pay, as well as the lack of big innovations in the devices themselves and the official warranty from manufacturer.

Also, the high price of the devices played an important role in reducing the interest of Russians in Apple gadgets. The basic iPhone 14 has become more expensive than the iPhone 13 by $ 100, and in Russia the cost has increased even more - if the iPhone 13 with 128 GB of memory at the time of the start of sales cost 80 thousand rubles, then the iPhone 14 can now be purchased for at least 90 thousand.