Xiaomi will remove ads from its smartphones

By data Chinese portal MyDrivers, Xiaomi is preparing to eliminate one of the most annoying features of its firmware: embedded advertising.

On current smartphone brands, advertising is present almost everywhere: in the settings, on the lock screen, in the browser and other standard applications. Disable it Can, but not all users are aware of this feature - and are willing to spend time digging through the settings. With the update to MIUI 14, this will no longer be necessary.

The publication reports that Xiaomi took this step to make its devices more attractive to users. The main goal of the company is to attract people who would not previously consider such a purchase to their equipment.

Other expected innovations in MIUI 14 include an update to standard applications like the Calendar and the Weather, as well as a special mode for interaction between smartphone and computer screens. Also, the system is waiting for the already traditional improvements in smoothness, animations and the interface as a whole.

Previously, Xiaomi has already made several changes to the firmware to make MIUI more attractive to users. Yes, in MIUI 13 The Chinese have moved away from overloading smartphones with useless standard applications: in Xiaomi 12 there are 7 in total, including Gallery, Camera and Phone. This is less than Apple and Samsung.