Newsletter platforms and analytics: services that will make the job of a marketer easier

1. Mailing Services

Email has an ROI (it indicates the return on your marketing investment) of four timesDMA Insight: Marketer email tracking study 2017 / Data & Marketing Association (DMA) higher than other formats, including social media and paid search traffic. If your company has interesting content and you are ready to share it regularly, set up an email campaign. To facilitate the work will help special platforms - for example, Sendbox, Unisender and Sendsay. Such services have convenient email constructors, and they can also be used to monitor how users react to messages.

2. Solutions for SMM

Competent work with social networks will attract new customers and increase brand loyalty. It is convenient to plan content in Telegram, Odnoklassniki and VKontakte using Amplifr, SMMplanner, SMMbox and Buzzis services. And Postmypost is useful if you use not only social networks, but also RSS.

3. Data Analytics Tools

Without them, you won't know if your marketing campaigns are working. To find out who visits your site and what potential buyers pay attention to, Yandex Metrika, ReactFlow and CrazyEgg will allow.

4. Marketing Automation Platforms

They will help out when you need a wide range of tools for analyzing and automating marketing campaigns. Such services help to work with the sales funnel, create pop-ups for websites and prepare personal offers for customers. For these purposes, for example, Mindbox and CarrotQuest are useful.

5. Design Tools

Infographics and illustrations will draw attention to the brand's social networks, help to make a convincing presentation, and complement blog texts. In order not to run to the designer for every little thing, you can learn how to edit pictures yourself. Crop a photo, overlay text, and pull up colors with PicMonkey and RelayThat. And for working with banners and presentations, Visme is suitable.