Demand for cider has grown in Russia

In the first few months of 2023, cider led the way in terms of sales growth among alcohol categories. About it writes Kommersant with reference to NielsenIQ data.

It is reported that in January-February, cider sales grew by 60% year-on-year in physical terms and by 65.5% in money terms. For comparison: over the same period, sales of low-alcohol cocktails, which previously led in terms of demand growth, increased by 33.8% and 58.4%, respectively.

Growth was driven by local brands — their sales have grown by 71% year-on-year since the beginning of the year, while their imported counterparts have seen a decrease of 36%. Now the five most popular brands account for almost 90% of all sales.

NielsenIQ does not disclose the names of the leaders, but in 2022, according to Kommersant, the main cider producer in Russia was Heineken United Brewery LLC (Mr. Fox and Strongbow brands).

Also among the market leaders were AB InBev Efes (Bon Season) and Cascade (Apple Orchard). The top 10 includes CPI-Ariant (Bushel), Moscow Brewing Company (5 Ocean, Jagoda), SUR (Dalnaya Dacha).

Do you drink cider? Write in the comments.