Why Ive not remove skeuomorph in iOS 7?

We have not been contacted again about what the hype caused by the work of Jonathan Ive on iOS 7 design. Despite the fact that many predicted iOS 7 flat design, it is likely there will be no. Apparently, iOS 7 will continue its development ideas skeuomorph. Why in Cupertino will not go on And if Ive opponent skeuomorph really?

It all started with the fact that the quince was interviewed by the newspaper The Telegraph. Responding to a question about the use of natural textures (like artificial leather) in the design, Johnny all made it clear that is not a supporter of skeuomorph. "I am not associated with all of this," - said Apple's chief designer.

Time passed and Ive became responsible for the design of the user interface in addition to the industrial design. From his post was fired Scott Forstall, and many attributed his departure to the conflict between him and Jonathan. At the same time, Forstall has always been known as a supporter of skeuomorph.

After this interview, the Internet started a pile-mala - "Ive hated skeuomorph", "Ive of flat design in iOS" and so on. The fight between John and Scott ended with the victory of the first - this is the perfect story for some comics. But in fact, not so simple.

Upon closer inspection, this story does not seem plausible. After all, the question of the interviewer Telegraph was associated specifically with stitched leather textures in applications (apparently meaning the Find my friends program). According to many users, Find My Friends - one of the ugliest apps on iOS. It is logical that after the arrival of all Quince began to predict a revolution in the design of iOS - that is, they say, look how far we have fallen.

But the problem is Find My Friends is not in the fact that this application uses skeuomorph. Indeed, for several years, skeuomorph was an integral part of all OSes iOS - and, until recently, we have not heard that the iOS design is bad. The problem is rather that skeuomorph wrong used.

There are many examples where skeuomorph played for iOS in good stead. This virtual keyboard that looks like the real thing. The clock in the iPad apps that are similar to the dials of the Swiss Railway. Calculator that looks like the real thing. You do not think that Ive hated all these things and want to get rid of them?

Just look at how the work Ive himself, to make sure that Johnny himself is not averse to occasionally use skeuomorph. Take, for example, iPod. The famous Click Wheel well, very similar to the body of the speaker, is not it? Plastic or silver colored old MacBook Pro, which created a sensation that the keyboard is made of the same material as that of the laptop case.

Ultimately, the entire user interface design - is one big metaphor. We create them, to make it easier to understand what is going on with hardware-based devices. The computer does not have file folders. Rather, there is a certain piece of data on the hard disk. But what is the point to show it to the user? It is for this and created the user interface - a metaphorical attempt to show what is happening in the computer "under the hood".

Quince entire career is based on the design of complex objects in a simple and user friendly things. Minimalistic hardware design gadgets Apple is opposed to all that the intricacies of complex chips, loops, circuit boards, which are located inside the unit. Agree, it is also a kind of skeuomorph.

iOS definitely requires some updating interface, and Ive, of course, it will be updated. But all these changes will be subject to the logic. We should not wait for changes in iOS anything simply because it have not changed. All must be a good reason. Ive always had a thoughtful approach to design. First of all, he tries to understand how the device works. Therefore, in iOS 7 to be expected evolution of the old ideas, rather than an abrupt transition to a new paradigm.

And how do you feel about skeuomorph in iOS? Do you like this design? What iOS7 would like to see you? Leave your answers in the comments.