iPhone 5 - one of the best phones on the market. iOS platform to date to provide the best mobile applications. However, Apple did not have enough experience in using a variety of Internet services. In the near future, one hardware and software optimization is not enough to succeed. By this "cocktail" added Internet services.
So what does it take kupertinovtsy to keep pace with the times and make the new iPhone a truly successful product? Here is the translation of the most interesting Article Mike Elgan with CultOfMac.
The smartphone market has changed dramatically since 2007
All my life I have enjoyed only iPhone. Android-fanboys always incited me to try on a smartphone "green robot". When I finally tried it, I was horrified by the Android user interface that time.
However, in recent years, Android is progressing significantly. Improved interface, new functions. Android world is filled with large projects and the development of new platforms. However, it is unlikely you will be able to evaluate these benefits on one particular Android-smartphone.
Galaxy S4 has the best set of features among all the smartphones on Android, including a decent camera. Interesting and chips such as floating touch, Smart Scroll, and others. But the design of the Korean plastic tube simply monstrous.
HTC One has excellent performance materials and design - it looks like the Apple phone in an alternate universe in which the iPhone is very similar to the MacBook. However, HTC One slightly worse than that of the camera on the iPhone.
LG Nexus 4 has a better user interface and timely updates Android, making it one of the most attractive phones on Android. It was developed in collaboration with Google and the whole is a tangible expression of the notions of "good corporation" that would look like a modern phone. In principle, Nexus 4 - a good device, but it has not the best camera and manufacturing materials.
Among all of these smartphones, the worst option provides a better user experience as on the Nexus 4 Android interface completely "naked", without any additional shells. It is perfectly optimized for use with Google services like Search, Gmail, Google+, Google Drive, YouTube and so on.
We should pay particular attention to the fact that Google provides internet services are much better than that of the iPhone. And their social network and video service from Apple simply does not.
Of course, you can install on your phone clients services you need, but their level of integration with the OS on the Nexus 4 is much greater.
Perhaps, some Apple-fanboys will accuse me of treason and betrayal. I would agree with you a month ago. But I enjoyed the Nexus 4 in the last three weeks, and I can tell you exactly what I, a person who loves iPhone, it was easier to work with Internet services is on the Nexus.
June 26 in the Android world will occur great changes - the market will be released version of the Samsung Galaxy S4 on pure Android at the same price as the unlocked iPhones iPhone - $ 650.
This unit will be the same plastic and the poor design, but with tighter integration with Google services, the device will provide a very high-quality user experience. It is rumored that can go out and such a version of the HTC One smartphone.
This is a new reality that Apple will have to accept: the days when the great iron and applications give the best user experience ended. Now, to this are added Internet services.
Apple needs to step up work on the creation of a mechanism to provide the best Internet services to users.
In particular, the boys from Cupertino, do the following:
1. To conclude a new agreement with Google
If Apple is more important than adherence to its own users, than a war with Google, they will have to arrange a partnership with the guys from Mountain View. The Siri just need to integrate Google services, YouTube and Google Maps to be delivered "out of the box." Google+ should get the same integration with iOS, and that Twitter with Facebook.
Generally, Apple should focus on how to integrate Google services into their mobile devices. This is better than agonizing over how to do without Google in their devices.
2. Active work on Siri
Siri is now clearly not up to the level of Google Now, which is best implemented integration services, voice recognition, multiple language support and many other features. If kupertinovtsy force users to choose between the best and Apple's voice assistant, then they run the risk that many will choose the former.
3. finalize iCloud
iCloud service has too many problems and failures, and to use it more complicated than Dropbox or Google Drive. Yes, iCloud is not an ordinary cloud storage files with the possibility of their rassharivaniya. But if Apple does not make its cloud service more reliable and easy to use, it is best to Apple to make a simple network drive instead of the multi-function program.
4. To release its own social network
We are entering an age of universal social exchange, cloud computing and mobile devices. Secret sauce for their interaction is a social network that allows the integration of all these components. Apple's competitors have already got their own social services. But kupertinovsky company does not have their own social network.
Few believe Apple's co-operation with Facebook and many would like to see its own social network from Apple. Yahoo bought Tumblr for integration with Flickr. Google integrates all to Google+. Facebook is actively developing on all platforms. And it turns out that Apple - the only major company in Silicon Valley that does not have their social networks.
results
Apple makes great phone, offering the best mobile application store, but only in modern times that is not enough for success. In Cupertino should focus on providing iPhone users the best Internet services, otherwise, they will not be able to provide users with high-quality service experience.
What do you think about these steps in order to make the iPhone better? Which ones did you like, what is not? What else would you add to this list? What you are missing iPhone? Leave your answers in the comments.