A professor from the USA made ChatGPT and Bing chatbots develop a business project in 30 minutes

Professor of Management at the Wharton School of the University of Pennsylvania (USA), Ethan Mollick, used ChatGPT from OpenAI and bing from Microsoft to work on your business project. The task was to come up with and implement a campaign to promote his educational game on the market in half an hour, writes insider.

As a result, Bing easily created a business plan with a focus on email distribution, as required by the scientist, wrote 4 emails with a total of 1757 words and 7 pages, and then distributed them. It took him only 2 minutes and 40 seconds.

During the remaining time, the chatbot, upon additional request, scheduled a marketing campaign to promote the project in social networks.

ChatGPT needed to generate the HTML for the launch announcement page. The neural network completed the task, but exceeded the half-hour threshold. Nevertheless, Mollik was pleased with the work done.

He believes that chatbots have achieved superhuman results. In 30 minutes, they conducted a market research, created a business plan, conducted a marketing campaign and developed a logo for the project. It took more than just the creation of the site.

Mollik has already compared the capabilities of Bing and ChatGPT. Last month, he commissioned them to write a 1,000-word essay on "How innovation is delivered to specific industries or organizations." As a result, he concluded that their work turned out to be of "much higher quality" than that of the students.